Copy ads are almost a lost art to me, and Guinness decided to support this year’s Guinness Six Nations Rugby Championship with the “Guinness Clear” brand once more. Take a long, long gander here:
AMV BBDO’s newest way of imploring others to down a pint of “Guinness Clear” (which is just ordinary water) is not revolutionary, but it is a clarion call that continues to cry in your head even after you are done reading it.
The ads are placed strategically above urinals and in cubicles at stadiums, where the location can grab a person’s attention when they are stopping off on their way to the bar. Each copy describes the benefits of drinking a good ol’ pint of Guinness Clear alongside your regular Guinness in the big games or a nice night out.
The best part? Each sentence is formed cleverly to ensure you reading this long piece of text while you’re doing the wee-wee. Probably the best way to let the clubbers to read, right?
Client and job title: Niall McKee (Head of Guinness Western Europe), Anna Sablovscaia (Senior Brand Manager)
Creative Agency: AMV BBDO
Creative Director: Nadja Lossgott, Nicholas Hulley
Copywriter: Tim Riley
Designer: Dan Mead
Agency Planner: Lisa Stoney
Agency Account Team: Luke Hickey, Flynn Leslie
Activation Agency: Verve Live
Interested to read beautiful copies like this? Check out MUSE Creative Award's Platinum Winner winning ad here.