Whether you are playing Candy Crush on your phone, or going ham in a Battle Royale FPS game on your desktop, games are now an intricate part of our lives today.
OMEN, HP's answer to all their gaming solutions, have rebranded themselves to usher in a new era in competitive e-sports. It even won a prestigious Canopus Winner in this year's VEGA Digital Awards. Get a closer look here:
With this new rebranding, HP wants to translate to the world that OMEN is for everyone, where its visual identity is genderless and open for interpretation.
The visuals also brings out the flair within every gamer, fostering parity, inclusivity and acceptance, integrity of character, and more.
The gaming community is featured heavily in the video, where top tier e-sports athletes train, and are as analytical and focused as those who does physical sports.
As a design idea, it is amazing to know that OMEN has existed for almost 2 decades in our eyes. The gaming community is getting bigger and bigger, and we look forward to a brand new line of amazing campaigns, great products, and more from HP once the world moves past these trying times.