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Featuring actress Adria Arjona, Giorgio Armani's MY WAY video ad is a step above the others in both its cinematography and themes.
Feeling burned out from all the overly saturated perfume ads you see when you just want to watch a YouTube video about cute dogs?
We too, to be honest. However, this is why this newest Giorgio Armani ad for its latest perfume, MY WAY, feels like a twist in the generic stuff we've sniffed from other perfume brands. Take a closer look here:
Featuring the song Find Me by Sigma and Birdy, we are viewing the world through Adria's eyes, as the scenes shift from the iconic streets of Spain to the concrete jungle of Japan.
Each second of the video is a celebration of how what it means to do things your way, while exploring the world at your own pace and discovering yourself from the process.
What's so great about this video ad is that it's not only a refreshing take on the generic perfume ads we've seen so far, it's also a chance for Giorgio Armani to fully steer their brand into a new direction, giving them more room to grow in this ever-changing world of advertising and marketing.
Also, what's there not to love about Adria Arjona and her natural confidence exuding in every scene she's in? This is truly a magnificent ad that many others should take note of!
Credits
Advertising Agency: Armani Beauty Inhouse
Director: Hunter & Gatti
Executive Creative Director: Neel Majumder
Lead Actor: Adria Arjona
Actor: Kamalika Basak, Tejavsi Rao, Rachan Sharma, Wakako Ikeda, Makoto Kamiya, Lucía Álvarez
Production: Bandits
Make Up: Cedric Jolivet
Hair Style: Jennifer Yepez
Do you want to promote your video ads on muse.world and show your ideas to the world? Contact me at andy@iaaawards.org, and we can see how we can help garner more views in this site!
