If you are a first-time homeowners getting ready for some DIY to beautify the house, chances are you might have forgotten to use a primer as an undercoat before you proceed to paint your house.
However, thanks to some of the more memorable scenes in this ad campaign by KILZ Paint & Primer, this misinformation (or lack thereof) might change. Check them out here:
Aptly named Paint Loves Primer, this ad campaign targets the oldest subset of millennials, ‘Xennials’, who are now the largest segment of first-time homeowners in the United States.
The entire ad depicts both paint and primer continuing their love affair as a fundamental part of adulthood.
With a warm filter and a mishmash of real life events portrayed joyfully, this NYX Marcom Awards winning ad campaign is just a delight to watch from start to finish!
Name: Paint Loves Primer
Entrant Company: Arcana Academy
Client's Name: KILZ Paint & Primer
Category: Advertising, Ad
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