You might have seen it at one point. A flyer with a free pizza slice coupon, a burger billboard on the way to work, or even a delicious video ad of a chocolate bar.
Visual mediums are an amazing way to tempt us into wanting to eat them to sate our pleasure. But Wegmans thinks that food uniting us all is the greatest satisfaction of them all.
The video produced by Optic Sky Productions follows around an average suburban family and focuses on a little girl with a burning passion for playing the trombone and wanting to play in a band alongside with her friends.
Throughout the video, Wegmans reinforces the theme of happiness and family togetherness as well as the love for one’s neighbors. And their commitment to maintaining that relationship between family and others around them.
Rather than wanting you to eat their food, this clever not-about-food food commercial for a grocery store shows that food is used to unite us all instead!