Fighting Fraud with AI: Insights from Aparna Krishna Bhat

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Aparna Krishna Bhat

Aparna Krishna Bhat is a Senior Analyst at EY USA, contributing to Financial Services' Wealth and Asset Management with impactful innovations that enhance end-user experiences and drive efficiency. As a dedicated member of IEEE, ACM, and BCS, she also mentors professionals in achieving their career goals.

1Please provide us with a brief bio of yourself.

I am currently working as Senior Analyst at EY(Ernst & Young) USA in their Financial Services' Wealth and Asset Management practice where I make significant contributions that has positively impact end-users with meaningful innovation. I hold a master's degree in computer science specializing in Artificial Intelligence and Databases tracks.

I'm a seasoned software professional with around 8+ years of experience in the software industry and I have solved business problems by building highly available, scalable, visually appealing user interface and high-throughput solutions for companies in Transport, Finance, Banking, After car Market, E-commerce, Travel, Shipping and Telecommunication domains.

As a member of esteemed organizations like IEEE, ACM and the British Computing Society (BCS), I extend my expertise by mentoring professionals to achieve their goals. These platforms also allow me to connect with fellow tech pioneers, exchange ideas, and shape the future of technology.

2What is your role in the company?

As a Technology Consultant and Subject Matter Expert, my role and efforts within the WAM practice of the firm are dedicated to building next generation solutions for addressing risk mitigation, digital transformation and prevention of financial frauds and crimes.

My background in AI and Databases has equipped me to tackle complex challenges and deliver innovative solutions that optimize processes and enhance decision-making capabilities.

3Please tell us more about your organization.

EY, formerly known as Ernst & Young, is one of the world’s largest professional services firms. Established in 1989 through the merger of two prominent accounting firms, Ernst & Whinney and Arthur Young & Co. EY has become a powerhouse in assurance, advisory, tax, technology, and transaction advisory services, catering to clients worldwide.

Headquartered in London, UK, EY boasts a formidable global presence, with operations in over 150 countries and a workforce exceeding 300,000. As a member of the prestigious “Big Four” accounting firms, EY is widely regarded as a leading provider of professional services, consistently setting standards in the industry.

4Congratulations! As the winner of the TITAN Business Awards, what does it mean for you and your team to receive this distinction?

Thank you! Winning the TITAN Business Awards is truly an honor. It represents not only recognition for my individual efforts but also highlights the importance of women's contributions in the technology and business world.

This award serves as a reminder of the progress we've made in achieving gender equality and empowers me to continue breaking barriers and inspiring other women in their professional journeys.

Winning this award serves as validation of my commitment to excellence and innovation at EY and Artificial Intelligence (AI) field. This recognition is not just a milestone in my career, but also an inspiration to strive for continued success and growth. I am deeply honored and grateful for this prestigious award.

5What is your own definition of a successful team / organization / business?

In my opinion, a successful team, organization or business achieves goals while nurturing a positive work culture with open communication, trust, and collaboration.

Adaptability is key in handling the fast-paced team/organization changes, enabling businesses to embrace new situations, learn from obstacles, and adjust as needed.

Efficient time management and prioritization also play a vital role, ensuring steady progress by focusing on tasks that align with goals. Ultimately, success is about both results and personal/professional growth.

6What led you / your organization to become successful within the industry you are currently in?

My path to success at EY and within the technology consulting industry has been influenced by a few important factors. Firstly, my strong passion for the work and genuine interest in the industry have kept me motivated to learn and stay updated on new developments.

Also, networking and building meaningful relationships have been crucial, helping me connect with others in the field and discover new opportunities.

Teamwork and collaboration are essential to me, knowing that success in the industry usually requires collective effort. Working together in dedicated teams, bringing the diverse skills and perspectives to solve complex problems and foster innovation.

Additionally, upholding a strong work ethic and integrity in all interactions has been fundamental. Lastly, but not the least establishing trust with colleagues and stakeholders.

7What are the current trends in the business industry that you are most excited about?

Technological Advancements:

- Artificial Intelligence (AI): Rapid progress in AI is transforming how businesses process vast amounts of data and automate tasks.

- Augmented Reality (AR) and Virtual Reality (VR): These technologies are creating immersive experiences for customers and changing how products are designed and marketed.

Sustainability: Businesses are increasingly adopting sustainable practices and focusing on environmental impact due to consumer demand and regulatory pressures.

E-commerce Growth: Online shopping has seen a significant boost, and businesses are focusing on improving their digital storefronts and customer experience.

Personalization: Customization and personalization in marketing and product offerings are becoming more prevalent as businesses strive to meet individual customer needs.

Financial Technology (Fintech): Innovations in fintech are making financial transactions more accessible and convenient, leading to disruption in traditional banking and finance sectors.

8What resources would you recommend to someone who is searching to improve their business prospects and organizational success?

Improving business prospects and organizational success involves using various resources. Online courses on platforms like Coursera and Udemy help enhance skills in technology, leadership, business, and finance.

Staying updated with industry trends through publications like IEEE and ACM Journals, Harvard Business Review is crucial, as is attending networking events and seeking mentorship. Podcasts, online communities, and business tools further enrich knowledge and capabilities.

By utilizing these resources, individuals can strengthen their business skills and thrive in today's competitive environment.

9Who inspired you in your life, and why?

My parents and sister have been my greatest source of inspiration throughout my life. Their unwavering commitment to hard work, resilience, and compassion has deeply influenced me.

Their encouragement and support have empowered me to pursue my dreams with confidence and determination. Their love, sacrifices, and positive example have shaped my values and character, and I am forever grateful for their inspiration and guidance.

10What is your key to success? Any parting words of wisdom?

By staying resilient in the face of challenges I firmly believe in “Keep your morale high, in spite of setbacks”, remaining open to new ideas and experiences, and embracing change, I believe we can overcome obstacles and achieve success.

Additionally, fostering strong relationships, both personally and professionally, and being mindful of our impact on others can contribute to long-term success and fulfillment.

As for parting words of wisdom, I would encourage others to never underestimate the power of your own potential. Believe in yourself, set ambitious goals, and pursue them with passion and determination. Remember that failure is a natural part of the journey, but it is also an opportunity for growth and learning.

Stay true to your values, treat others with kindness and respect, and always strive to make a positive impact in the world. Last but not the least one of my favorite quotes "If you can dream it, you can do it" - Walt Disney.

Winning Entry

Application of Artificial Intelligence in Fraud Detection and Prevention | 2024

Aparna Krishna Bhat | TITAN Business Awards

Aparna Krishna Bhat

EY USA

Aparna Krishna Bhat is a Senior Analyst at EY USA, contributing to Financial Services' Wealth and Asset Management with impactful innovations that enhance end-user experiences and drive efficiency. As a dedicated member of IEEE, ACM, and BCS, she also mentors professionals in achieving their career goals.


Explore the journey of Karthik Vallamsetla, the Gold Winner at the 2024 TITAN Business Awards. He is a Senior Software Engineer with over a decade of expertise in React UI development, combining front-end and back-end skills to create seamless, scalable, and user-focused solutions with React, Redux, and TypeScript.

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