Engineering Change | Gravity Global’s Strategy Reaching Beyond Boundaries
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Sustainability Efforts
The "Engineering Change" campaign, developed by Gravity Global for Embraer Commercial Aviation, has proven to be a resounding success, effectively showcasing Embraer’s commitment to achieving net-zero carbon emissions by 2050.
In a saturated landscape where sustainability messaging often gets lost in the noise, this campaign managed to cut through with its innovative use of video and augmented reality. The aviation industry’s ambitious goal of carbon neutrality requires not only technological advancements but also clear and engaging communication. Gravity Global’s approach strategically appealed to the engineering-minded audience, focusing on the complex challenges and innovations driving Embraer’s sustainability efforts.
The video series creatively integrates advanced 3D animations and augmented reality, offering a visually engaging narrative that differentiates it from conventional campaigns. The engineering innovation visual style, carefully crafted through animated graphics and set design, captures the intricacies of aviation engineering in a way that is both accessible and compelling.
The presenter-led format adds a personal touch, allowing viewers to interact with the futuristic holograms and animations that explain Embraer’s technological advancements. This blend of technology and storytelling has allowed Embraer to communicate its sustainability initiatives more effectively and position itself as a forward-thinking leader in the aviation industry.
The campaign's success is further highlighted by its remarkable social media performance. With nearly 3.5 million views for the first two episodes across various platforms and Embraer’s YouTube channel surpassing 146,000 subscribers, the impact of the "Engineering Change" campaign is undeniable. This significant audience engagement highlights the effectiveness of Gravity Global’s strategy in reaching beyond traditional industry boundaries.
The use of augmented reality not only enhances the visual experience but also reflects the cutting-edge nature of Embraer's technological ambitions. Ultimately, the campaign’s innovative execution has cemented Embraer’s position as a pioneer in sustainable aviation, driving both brand recognition and support for its ongoing environmental mission.
Credits
Entrant Name: Engineering Change
Entrant Company: Gravity Global
Winning Category: Video / Online Video (Campaign) - Best Augmented Reality
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