Ballher Brand is an American organization that is revered for its dedication in providing quality products to women of all ages with athletic abilities and promotes empowerment in women. The brand has been in production since 2006 and continues to strive for success in the athletic apparel industry.
Ballher Brand enlisted Down The Road Productions with filming legendary Basketball Hall of Fame member, Tamika Catchings in a black and white production and envisioned for this piece to be timeless that would mirror Tamika’s career in basketball. Her perseverance came with success but not without sacrifice and overcoming challenges that lead her to achieve her dreams in participating in the National Championships, a WNBA Championship and more.
Down The Road Productions’s project would heavily feature the text on the Ballher Brand shirt and that would start with Tamika entering the gym followed by showcasing her athleticism in basketball. With only a few crew members and a tight shooting schedule, the production company managed to assemble shots that would make up the entire one-minute video in the span of 3 hours.
The post production further enhanced the video with color balance and enabling the video to communicate with the audience in delivering the most important message to women of all ages to never end the pursuit of achieving their dreams. The one-minute video was awarded a Canopus Medal under the sports category of Video/Online Video (Single) from the 2022 VEGA Digital Awards.