Digital Agencies on Breaking the Creativity Mold of the 2023 NYX Marcom Awards!
Interview with Ryan Bennett from United States
June 20, 2023
Interview with Alicia Liebel-Berg from United States
June 22, 2023
There is no magic formula into making a successful advert but what is certain is that artistry could not be contained!
Advertising as many would know is the very activity and profession of skillfully producing advertisements for commercial use which includes products and services. However, to really pull off a successful advertisement wholly depends on how to market such a product that would entice the customers into purchasing with its unique brand positioning. The following are one of the many advertising agencies that has successfully positioned itself strategically to attain its objectives with outstanding skills in advertising!
Taylor Stitch x Hawke Media | Hawke Media
San Franciscan brand Taylor Stitch is a fast-growing clothing brand catered for men that is vying to reach its target demographic but lacked the resources in achieving its target. Enter, Hawke Media, a digital marketing agency who presented tools and means to incorporate strategic partner recruitment, optimized content and commission rate benchmarking. With results achieved almost immediately, the zealous Hawke Media set their sights on expanding the growth of the brand with high-converting traffic, reliable revenue and close partner relationships to which proved a huge success and a grand achievement for both entities as they were a Grand Winner in the 2023 NYX Marcom Awards under the category Content Marketing Strategy – Paid Advertising Content!
Ready or Not Newsletter | Infernozilla
In great efforts to keep the excited community well-informed and engaged in between updates of VOID Interactive’s Ready or Not, Infernozilla took over the responsibility of designing a monthly newsletter! The digital agency took great pride and understood the gravity of the situation and produced stellar monthly newsletter that includes transparency for the players on the development of the game with a seamless and concise way of consuming format! To further up the ante, Infernozilla took the liberty of incorporating fan-made content from contest that was the hosted by the video gaming developer itself in 2022 which definitely increased engagement and made at least 2 million impressions! Both companies rejoiced in achieving such an amazing milestone as a Grand Winner in the 2023 NYX Marcom Awards under the category of Content Marketing Strategy – Newsletter!
ORS: David’s Transplant Journey | CG Life
Organ Recovery Systems or more commonly known as ORS is a company that crafts and delivers outstanding clinical instruments that are used to both preserve and protect donor organs. They are also a dedicated organization that is revolutionizing the liver transplantation journey with an ingenious invention of their LifePort Liver Transporter! CG Life was tasked with launching the LLT design which included a heartfelt story of a transplant recipient and the mechanics and what the LLT is able to help with evidence of design history, how technology has aided to perfect such a contraption, clinical evidence along with expert testimonials from a Northwestern surgeon, the very inventor of the LLT. Such a compelling video by CG Life has only cemented trust in the audience, an objective that both parties were ecstatic to celebrate as a Grand Winner in the 2023 NYX Marcom Awards Winner under the category of Content Marketing Strategy – Video or Video Series.
Entry Title: ORS: David’s Transplant Journey
Entrant Company: CG Life
Client: Organ Recovery Systems
Here’s to breaking the creativity and advertising mold with Kaiser Permanente Medicare Mid-Funnel Campaign by HERO Marketing!
