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In a world where pop culture often revolves around romantic relationships, it's time to shift the spotlight and celebrate the joys of being single!
While love songs and romcoms dominate the cultural conversation, there's an entire spectrum of experiences and emotions waiting to be explored. From empowering anthems to infectious dance tunes, music videos offer a vibrant and diverse canvas for artists to express themselves and connect with audiences on a deeper level.
So, grab the headphones and get ready to set sail on a musical journey filled with creativity, positivity, and plenty of reasons to celebrate being single! Visible Wireless, the innovative wireless provider catering to individuals flying solo, aimed to offer a refreshing perspective in a world often fixated on romantic relationships. This Singles Day, Visible went above and beyond to celebrate the joys of single-hood by gifting individuals a unique anthem of their own.
Teaming up with Grammy Award-winning singer-songwriter Maren Morris, known for her unapologetic independence and recent high-profile divorce, Visible and Madwell embarked on a creative journey and together, they crafted a one-of-a-kind cover and music video performance of Billy Idol's timeless anthem "Dancing with Myself."
In the music video, Maren takes center stage at Grimey’s, an iconic record store nestled in the heart of Nashville, a place that holds a special significance for her. As she browses through the eclectic collection of records, Maren's eyes light up at the sight of the stage tucked away in the back corner of the store.
Spontaneously, she feels an irresistible urge to share her music with the world. With the music pumping through her veins, Maren loses herself in the moment, dancing joyfully amidst the towering stacks of vinyl records. Her exuberance serves as a powerful reminder of the sheer bliss that comes from embracing oneself and dancing to the beat of her own rhythm.
On the heels of Valentine's Day, they unleashed a branded single and accompanying video on Singles Awareness Day, February 15th, igniting a nationwide sensation. The response was nothing short of extraordinary: millions tuned in to watch the video and groove to the song's infectious beat.
Thousands of enthusiastic fans, including the legendary Billy Idol himself, eagerly shared and raved about the performance across social media platforms. The buzz surrounding our momentous release reached new heights as it captured the attention of prominent media outlets such as People, E!, Rolling Stone, Billboard, Us, Yahoo!, and Adweek, solidifying its status as a cultural phenomenon.
In a resounding triumph for creativity and innovation, Madwell and Visible clinched the prestigious platinum award in the Video - Music Video category at the 2024 MUSE Creative Awards. Their collaborative effort resulted in a groundbreaking music video that captivated audiences with its imaginative storytelling and visually stunning cinematography. This recognition reaffirms their commitment to pushing the boundaries of creativity and excellence in the realm of music video production, setting a new standard for artistic achievement in the industry.
Credits
Entry Title: Singles Day
Entrant Company: Madwell
Client: Visible
Winning Category: Video – Music Video
Prepare yourself for an exhilarating journey that guarantees to reignite the wonder and thrill reminiscent of Jurassic Park: Survival Announcement Trailer.
