Better Smiles, Smarter Tech: The Vision Behind DentaPal

Yuye Jin | MUSE Design Awards
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February 27, 2025

DentaPal Team

The DentaPal team—Huchong Jin, Kaidi Fan, Szu-Chin Wang, Xinyuan Zhang, Zhaodi Chen, and Zhixian Xu—is a passionate group of designers, researchers, and writers dedicated to transforming dental care. With backgrounds in HCI, sociology, and humanities, they share a common goal: making oral healthcare more accessible, less intimidating, and truly patient-centric.

1Please give us a brief bio of yourself and your creative background.

We're the DentaPal team, a passionate group of designers/researchers/writers, and dental enthusiasts who came together to revolutionize the dental care experience.

Our backgrounds are diverse, ranging from HCI, sociology, and humanities. But we share a common goal: to make oral healthcare more accessible, less intimidating, and truly patient-centric.

2What made you become/why did you choose to become a creative?
We believe creativity, especially design, has the power to solve real-world problems and improve lives. We were drawn to the creative field because it allows us to combine our passion for technology, design, and healthcare to make a meaningful impact—one smile at a time!
3Tell us more about your business/company, job profile, and what you do.

Zhixian: I designed workflows and interfaces to optimize the telehealth experience.

Xinyuan: I'm a UX writer who transformed complex workflows into user-friendly experiences with a focus on clarity and empathy. Bonus: I'm also a VR table tennis champion!

Kaidi: I'm a full-stack product designer and a student in Indiana University’s renowned HCI/d program.

Szu-Chin: I'm a product designer specializing in data visualization, simplifying complex workflows, and enhancing usability in litigation and business.

Zhaodi: I'm a PhD candidate in sociology at Indiana University. My research uses mixed methods to study online public engagement and the mechanisms shaping digital inequality.

4What does “creativity” mean to you?
To us, creativity is about finding innovative solutions to challenges, thinking outside the box, and pushing boundaries. It's about combining empathy and imagination to create something new and meaningful that improves people's lives.
5To you, what makes a “creative” idea and/or design?

A creative idea or design is one that is original, impactful, and user-centered. It solves a real problem, resonates with its audience, and sparks a sense of delight.

Essentially it means that when it doesn’t look or feel right, we’ll go an extra mile to find a solution, and not give up on addressing the opportunity.

6Tell us about your creative and/or design process.

Our creative process was collaborative and iterative. We started with deep user research to understand the needs and pain points of our target audience. The whole team sat down together to review feedback from our participants and created affinity diagrams to find key themes. These were long afternoons in a small room and not enough pizza!

Then, we brainstormed ideas, sketched out concepts, and built prototypes. This was when we started working on different things. We broke out into squads to work on different flows. We used our strong suits to address different parts of the design—visual, flow, content.

When everything started to tie in, we tested and refined our designs through user feedback, ensuring that DentaPal is intuitive, engaging, and truly helpful.

7What's your favorite part of the creative process and why?

Our favorite part was drawing from our own experiences as international students navigating the often complex and unfamiliar process of seeking dental care. This perspective helped us identify real pain points and explore meaningful ways to assist others.

Seeing our ideas validated through interviews and user testing was incredibly rewarding, and it pushed us to continuously refine DentaPal to better meet users' needs.

8Describe your creative style and its main characteristics.

Our creative style is user-centered, empathetic, and empowering. We focus on creating designs that put users first, especially since dental care can be a particularly vulnerable experience.

By combining innovative technology with a compassionate approach, we aim to make dental care more accessible, less intimidating, and ultimately empowering for everyone.

9Do you think your country and its cultural heritage has an impact on your creativity process?

Absolutely! Our team's diverse backgrounds and experiences bring a rich tapestry of perspectives to our creative process. I believe our perspective is unique because, as non-natives, we’ve experienced the complexities of the U.S. healthcare system firsthand.

This allowed us to approach the design of DentaPal with fresh eyes, emphasizing inclusivity, empathy, and simplifying the user experience for those navigating dental pain in the U.S.

10Congratulations! As the winner of the 2024 MUSE Creative Awards, what does it mean to you and your company and team to receive this award distinction?

Winning the MUSE Creative Awards is an incredible honor and a testament to our team's dedication and passion. It validates our vision for DentaPal and motivates us to continue pushing the boundaries of innovation in dental care.

We're incredibly grateful for this recognition and excited to share DentaPal with the world.

11Can you explain a bit about the winning work you entered into the 2024 MUSE Creative Awards, and why you chose to enter this project?
DentaPal is an AI-powered mobile app that empowers patients to take control of their oral health. We chose to enter this project because we believe it has the potential to transform the dental care experience, making it more accessible, efficient, and anxiety-free for everyone.
12What was the biggest challenge with this project?

The biggest challenge was dealing with issues that are beyond the scope of design, such as systemic and economic barriers in healthcare, along with many other limitations.

While we couldn’t address these larger problems directly, we focused on creating a solution that empowers users and helps them navigate these challenges more effectively. Our goal was to design an app that offers meaningful support within the constraints of the existing system.

13How has winning an Award developed your practice/career?
Winning this award has boosted our team's confidence and fueled our passion for creating impactful solutions. It has also increased visibility for DentaPal, opening doors to new opportunities and collaborations.
14What are your top three (3) favorite things about our industry?

- The ability to make a positive impact on the world through innovative solutions.

- The collaborative spirit and the opportunity to learn from diverse perspectives.

- The constant evolution and challenge to push boundaries and explore new possibilities.

15What makes your country specifically, unique in the creative industry?
The United States has a vibrant and diverse creative industry, inspired by a diverse culture of innovation, risk-taking, and entrepreneurship. This environment fosters us creativity and encourages the development of innovative solutions to address real-world challenges.
16Where do you see the evolution of creative industry going over the next 5-10 years?
We believe the creative industry will continue to be driven by cutting-edge technology, with an increasing emphasis on human-centered design and social impact. We envision a future where design is used to solve critical global issues like climate change, inequality etc. To create a more sustainable and equitable world across the board.
17If you were a student entering this industry or an aspiring MUSE Creative Awards submitter, what advice would you give them?
As Steven said, “Stay hungry, stay foolish.” Embrace your curiosity, never stop learning, and don't be afraid to experiment and take risks. Find mentors and collaborators who inspire you, and always stay true to your creative vision.
18What resources would you recommend to someone who wants to improve their skills in the creative industry?
Online platforms like Skillshare and Coursera offer valuable courses and resources for developing creative skills. Industry events and conferences are also great opportunities to learn from experts and network with other creatives.
19Tell us something you have never told anyone else.

Something we’ve never told anyone else is how DentaPal almost got its name by accident. During one of our early brainstorming sessions, we were tossing around names when someone jokingly said, "Wouldn’t it be great if your dentist could just be your pal?'". We all laughed, but then there was this pause... and someone said, "Wait, Denta... pal... DentaPal!"

It was one of those moments where something meant to be funny turned into the perfect fit. Now, every time we see the name, we remember that moment and how it reflects our mission: making dental care more approachable and friendly.

20Who has inspired you in your life and why?

As a team, we’ve been inspired by individuals who are passionate about making a difference, especially in the design field. Innovators like Don Norman, who champions human-centered design, have deeply influenced us. His approach to creating solutions that genuinely improve people’s lives aligns with our mission for DentaPal.

We’re driven by the idea that thoughtful design can break down barriers and make something as daunting as dental care feel accessible and empowering for everyone.

21What is your key to success? Any parting words of wisdom?

One thing we did was stay relentlessly user-focused. From the beginning, we’ve prioritized understanding the real fears and challenges people face when it comes to dental care. By listening, empathizing, and iterating based on user feedback, we’ve built DentaPal to truly address those pain points.

Our parting advice? Never underestimate the power of empathy and simplicity. When you put yourself in the user's shoes and design with clarity and compassion, you’re not just creating a product—you’re solving real problems and making a meaningful impact.

22Do you have anything else you would like to add to the interview?

We’d just like to emphasize how excited we are about DentaPal’s potential to make a real difference. Dental care can be intimidating, but by addressing fear, uncertainty, and complexity, we believe we’re creating something that goes beyond just an app—it’s a supportive companion for users on their dental health journey.

We’re proud of the work we’ve done and can’t wait to see how DentaPal helps people feel more confident and in control of their care. Thank you for giving us the opportunity to share our story!

DentaPal | 2024

DentaPal Team

The DentaPal team—Huchong Jin, Kaidi Fan, Szu-Chin Wang, Xinyuan Zhang, Zhaodi Chen, and Zhixian Xu—is a passionate group of designers, researchers, and writers dedicated to transforming dental care. With backgrounds in HCI, sociology, and humanities, they share a common goal: making oral healthcare more accessible, less intimidating, and truly patient-centric.


Explore the journey of Yanling Zhang, the Silver Winner of the 2024 MUSE Creative Awards. She is a product designer at Biomotivate, where she leads the design of an addiction treatment platform while shaping user experiences in video management software. Her versatility allows her to adapt quickly and drive impactful innovation.

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