A Catalyst for Change: How Yingxiao’s Mastercard Experience Sparked Designs that Empower Women

Connie Lau Tsz Ki thumbnail
Interview with Connie Lau Tsz Ki | A Global Design Perspective From Hong Kong to Europe
December 31, 2024
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Yingxiao Ouyang

Yingxiao Ouyang is a product designer and manager at Mastercard, leading the creation of intuitive, data-driven tools for the finance industry. With six years of experience and a passion for transforming complex problems into impactful solutions, Yingxiao blends strategic planning and creativity to design products that truly meet user needs while pushing the boundaries of innovation.

1Please give us a brief bio of yourself and your design background.

My name is Yingxiao Ouyang, a product designer with 6 years of experience creating simple, intuitive and actionable experiences for digital data products. Currently, I am a product design manager at Mastercard, where I lead the design of three flagship finance products, helping to equip the finance industry with advanced data analytics tools.

Previously I spent 3 years in Walmart Supply Chain team, leading the design of warehouse applications to help warehouse associates make data-driven decisions. I graduated from Georgia Tech MSHCI and Industrial Design program with a focus on Human-centered design. My core expertise relies in turning complex requirements into simple, user-friendly and impactful solutions.

2What made you become/why did you choose to become a designer/artist?

Design challenges the status quo by delivering what people truly needs. I enjoy building creative solutions, understanding people’s struggles and strategically planning ahead. While the process can be demanding, the reward of seeing things come together makes it all worth it.

It pushes my limits, requiring both deep expertise and creative thinking to understand what people needs and what products our team can build. Even a small success in this field can fuel my passion and motivate me to continue exploring and innovating in design!

3Tell us more about your agency/company, job profile, and what you do.

I am building data products for Mastercard Services or targeting multiple personas like Destination Marketing Officers, Retailer Executives, and small merchant owners. My goal is to simplify their digital experience by helping them understand data, explore insights, and leverage data to solve complex business challenges.

In my current role, I need to collaborate closely with product managers and development teams to address customer pain points and prioritise solutions. I create mockups for the product team to map out execution details and enhance the overall customer experience.

4What does “design” mean to you?
Design is a process that focuses on finding the next growth opportunity from the users’ perspective. It allows our team to tailor advanced data and analytics technology to meet users’ needs, rather than simply build what is possible. Through mockups and prototypes, all stakeholders can experience their products through the users’ point of view. By elevating the service, the product team increases their chance of winning more customers and driving greater revenue.
5What’s your favorite kind of design and why?

My favourite design is the Nintendo Switch, which is a great example of knowing what people want. The company’s goal is never to use the latest technology, but to deliver unique and advanced experiences for gamers.

In order to give users a better chopping experience, the engineering team implemented multiple ways of chopping from different angles, offering users unprecedented flexibility. A comment from a user is a great demonstration of their design principle: ”Even I forgot what I want, but Nintendo always remember.”

6To you, what makes a “good” design?
Good design sees people's true needs and has a long-lasting impact on its users. Designs like Office softwares, Google Interfaces, Uber, Nintendo Switch, and ChatGPT have been reshaping people's experiences. These design empowers people, and people accomplish what they desire.
7How did you come up with the idea for your award-winning design?

Girls Find Girls is an app inspired by many female career explorers’ true stories. A common struggle among these users is the uncertainty of what career paths are possible. One interviewee shared that, “I never knew what I could do at that time, and I didn’t thought too much about my career options.”

Another interviewee mentioned that her environment was less supportive when she was younger. In order to help these females reach their full potential, this app leverages on career data and census data to bring in-depth insights to female presence across various fields and offer insights to female career explorers.

8What was your main source of inspiration for this design?
I draw inspirations from several industry-leading data platforms, including Google Analytics, Mastercard SpendingPulse, and Adobe Analytics.
9Do you think your country and its cultural heritage has an impact on your design process?
My family lives in China and I moved to the U.S. to pursue a design career. This international background has given me a deep appreciation for diverse cultures and the local digital eco-system. I’ve learned that succeed in one region may translate well to another if we don’t consider local behaviors and preferences. My past journey has helped me understand how users experience are shaped by existing products, which deeply affects users’ acceptance toward new products.
10Congratulations! As the winner of the London Design Awards, what does it mean to you and your company and team to receive this award distinction?
London Design Award provides a global platform to share my design and passion. Receiving the award gives me a lot of confidence to continue exploring this industry. London Design Award also collects the world’s best designers and design projects, offering valuable insights into the latest design trends. Learning from other designers’ journeys has greatly enhanced my craft skills and business acumen.
11Can you explain a bit about the winning work you entered into the London Design Awards, and why you chose to enter this project?
Many female explorers' story inspires me to create this app, Girls Find Girls. Based on interviews, many females find it hard to imagine their future. Their surroundings can be less supportive when it comes to females' careers. I designed this app so that female can explore their presence across various industries, learn from industry leaders, and understand their career paths easily. This app is designed to encourage female explorers to boost their confidence and pursue a career they are passionate about.
12What were the main challenges you faced during the design process, and how did you overcome them?
Defining the visual language for a project is a hard process. Although data and numbers can be boring, considering the target audience, the visual language should be light and give young females a sense of being valued and elevated. It took two rounds of iteration before I set on a more simple and universal design language that make the data and insights look simple and accessible.
13How do you think winning this award will impact your future as a designer?
Winning a world-known award is a milestone for me in my long design marathon. It helps me to recalibrate my design methods and reflect on my design career. I am excited to continue participating in this award as i create new designs in the upcoming years.
14What are your top three (3) favorite things about the design industry?

1. This industry creates highly usable products to solve urgent 21st-century problems by giving users 21st-century capabilities;

2. The industry constantly changes the status quo by adapting to human behaviour changes.

3. The design industry is able to really make an impact on people’s living styles.

15What sets your design apart from others in the same category?
My design allows in-depth data and analytics to reach a broader audience in a simple and intuitive way. My design has been commented on as simple and intuitive, even when the data and analytics requirements are complex. I always start by identifying users’ biggest pain points, instead of focusing on visual designs first. This approach allows the product I design to stand out from its competitors.
16Where do you see the evolution of design industry going over the next 5-10 years?
I think design will play a huge role in automation and human-machine interface design. While a lot of work will be automated in the future, how human operates these machines to achieve their personal goals can heavily impact employee happiness in the future. Design can help optimise these interactions, improve efficiency, automate tasks that are beyond people’s capability, and free up labour to focus on higher-value work.
17What advice do you have for aspiring designers who want to create award-winning designs?
Start applying for awards right now and focus on continuous improvement. Winning an award may seem like a distant goal, but making your first attempt is equally important as polishing your skills. The London Design Award can be a great starting point to boost your confidence and share your great ideas with the world.
18What resources would you recommend to someone who wants to improve their skills in the design industry?
Psychology seminars can be a great way to gain insights into human behaviours and human perception. They provide scientific methods to measure human struggles and pain points. Wendy Suzuki is a great leader in the psychology field, and I highly recommend everyone to follow.
19Tell us something you have never told anyone else.
I can spend a weekend drawing flowcharts! It is fascinating how a single task can be broken down into different steps, and how it creates different experiences for the end users.
20Who has inspired you in your life and why?

My design professor Wendell at Georgia Tech is a great example of professionalism and kindness. He encouraged me to be creative, while also holding a high standard to meet public expectations. One lesson I learned from him is to use high-quality design to persuade people.

People can reject a design because of aesthetics, even if they have the need. As a designer, when we receive pushback, it is our job to reevaluate their needs but also to push our design to a higher level.

21What is your key to success? Any parting words of wisdom?

“Design until you cannot move a single pixel. “ This is a wisdom coming from my first design professor. After years of practising, I find this wisdom easy to embrace and hard to fully commit to, but very rewarding in the end. This is a reminder I gave myself when I’m stuck on a project and tempted to give up. This mindset has helped me go through many challenges.

Winning Entry

Girls Find Girls App | London Design Awards

Girls Find Girls is a mobile app for females to research industry and understand female presence. Lacking of female representation is one of the reasons females... (read more here)


Yingxiao Ouyang

Yingxiao Ouyang is a product designer and manager at Mastercard, leading the creation of intuitive, data-driven tools for the finance industry. With six years of experience and a passion for transforming complex problems into impactful solutions, Yingxiao blends strategic planning and creativity to design products that truly meet user needs while pushing the boundaries of innovation.


Read about the interview with Connie Lau Tsz Ki | A Global Design Perspective From Hong Kong to Europe here.

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