McDonald’s Wants You to Stick Together by Being Separated
Interview with Jonas Verheijden, Creative Director and Co-Founder of Superlab, BEL
March 26, 2020
Interview with Emaneul Kapp, Director of Moz Parks Initiative & Ambassadors of Conservation, US
March 27, 2020
An ingenious ad for the most trying of times.
The world is currently plagued with the COVID-19 virus, but while the world is grieving, McDonald's has found a way for us to stay together - by being separated from each other.
Brazil's DPZ&T recreated the famous Golden Arches in this brand new ad, 'Separated', where the Arches are separated to reflect the social distancing that is needed from all of us during this COVID-19 pandemic.
This ad is placed in effect with Brazil's own social distancing terms, where more than 1000 restaurants will only serve customers exclusively through delivery, drive-thru, and orders in street stores.
Everybody loves McDonald's, and I think this ad is a true reflection of what the world truly needs right now; by distancing from each other, we can stick together and go through this perilous hurdle together. Stay at home, enjoy your Big Mac, and practice social distancing, everyone!
Credits
Creative Agency: DPZ&T Brazil
Interested to read beautiful copies like this? Check out MUSE Creative Award's Platinum Winner winning ad here.
