Beaufort Bar at the Savoy Menu Design Wins 2017 Muse Creative Awards

Menu Design with “Reverse” Tunnel Book Concept Receives Platinum Award

Company : Shotopop

Project Title : Beaufort Bar at the Savoy

Client: Beaufort Bar at the Savoy

Category : Marketing Branding & Design

Country : United Kingdom

Twisting strands from the Savoy’s illustrious history into a fascinating cocktail narrative, the menu takes guests on a tour of the hotel through its legendary tales and extraordinary guests from secret wartime speakeasies, rooftop tap-dancing to extravagant gondola parties.

One could also gaze upon luminaries such as Fred Astaire, Alfred Hitchcock, Katherine Hepburn and Tom Jones. Overall, the menu is made up of twenty cocktails, each with an individual double page spread illustration.

The “reverse” tunnel book format means that as one turns into each page, the following page will reveal another “layer” or historic Savoy narrative. Readers would ultimately end on a sweet little reveal right at the last page. Here, the book presents the reimagined “Greenman” from the original 1930’s Savoy Cocktail Book.

Readers are also able to look back on the previous pages to see a swirling of cocktail ingredients / tasting notes that pop out into the hollow created by all the revealing layers.

Availability: Exclusively at the Beaufort Bar in London

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