As co-founder of Custom Legal Marketing's parent company, Adviatech, I have helped turn the company into an agency that is now entirely dedicated to law firms. While I'm focused on business development and our multi-state expansion, I also directly oversee the performance of our law firms that are in highly competitive areas of law.

Custom Legal Marketing builds focus group driven websites, helps law firms compete in organic search results, runs highly effective pay-per-click campaigns, performs regular conversion optimization experiments, which ultimately delivers new leads and cases to our clients.

It really means a lot to have our hard work recognized. This particular website for San Francisco Employment Attorneys, McCormack & Erlich (https://mcelawfirm.com/) has many interactive elements like presentations and information cards, as well as practice, are pages that are designed to stand alone with the same complexity and informative value as the homepage (such as https://mcelawfirm.com/your-rights/sexual-harassment/). We were fortunate to have a client that gave us the creative license to focus on the details and step outside of some “lawyer website” norms. We also used a focus group to help us with the overall user experience of the site.

I think there will be a stronger push towards designing around familiarity vs creating completely unique experiences. This is apparent with your phone's operating system and many of the apps you use on a regular basis. You can pick up any device and pretty much know how to use it. The same philosophy will apply to other platform and the challenge for creative agencies is going to be how to design something that is both unique and creative but also familiar to the user.

The opportunity, creative ingenuity and expansive showcase platform (desktop, responsive sites, and custom-built apps).

The eSchoolView team. We hire people who are excited about what we do and the opportunities we offer our clients. We celebrate success every day. We work hard but also know when to stop and play.

Focus on developing multiple skillsets. You will have to communicate with programmers and engineers throughout your career. The more you know about that process that comes after the design, the more successful you will be.

I would encourage them to get involved in local critique groups and associations. Keeping an active dialog with your peers, competitors, and industry leaders will introduce you to new ideas and styles.

The first website I ever built for a client was made with AOLpress… and it used frames!

I give myself license to fail with unconditional forgiveness. It's only when you give yourself the permission to fail that you can escape the fear of trying new things.