Bringing OrenjiGO to Life: Yuye Jin on the Joy of Interactive Design

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Yuye Jin

Yuye Jin is a freelance UX designer passionate about merging tactile and digital experiences. She explores how everyday objects like ceramics connect with the digital world, creating playful, immersive designs that feel both nostalgic and futuristic.

1Please give us a brief bio of yourself and your design background.

I’m Julia Yuye Jin, a UX designer with a love for combining tactile and digital worlds. I switched from accounting to design, drawn by my passion for creativity and interactive experiences.

My background in design is rooted in problem-solving and storytelling, where each project feels like a journey of discovery, much like my own career shift.

2What made you become/why did you choose to become a designer/artist?
I used to work 9-to-5, and while it paid the bills, it lacked spark and serendipity. I realized I craved more than routine—I wanted to create something that brought a bit of magic into people’s everyday lives. Design gave me that opportunity.
3Tell us more about your business/company, job profile, and what you do.
I’m currently a freelance UX designer, specializing in interactive, user-centered experiences. I love exploring the intersection of physical design and digital interaction, bringing everyday objects like ceramics into a digital context to surprise and delight users.
4What does “design” mean to you?

Design is problem-solving at its core. It’s not just about creating something visually appealing but about crafting experiences that work seamlessly for people. I’ve always admired Japanese design for its incredible execution and creativity.

It’s minimal, functional, and deeply thoughtful—how people experience it is tied to how well it’s executed, and Japanese designers do a fantastic job at that.

5What’s your favorite kind of design and why?
I love designs that blend the physical and digital, like playful installations or interactive experiences that feel both nostalgic and futuristic. These designs surprise people and invite them to engage in a deeper, more meaningful way.
6To you, what makes a “good” design?

A good design solves a problem, but great design elevates the experience through its execution. How people interact with it, how intuitive it feels—that’s where the magic happens.

Japanese design is a perfect example; it’s beautifully simple, but behind that simplicity is precision and care, ensuring it feels natural and effortless to the user.

7Describe your design style and its main characteristics.
My design style is playful, curious, and light-hearted. I like to create experiences that feel tactile and inviting, often using soft colors and simple, organic shapes to create a sense of warmth and exploration.
8Tell us about your design process.
My process is nonlinear and filled with iteration. I start with a concept, sketch, test, and then go back to the drawing board. Every design goes through a lot of user feedback and prototyping until it feels right and makes people smile.
9Do you think your country and its cultural heritage has an impact on your design process?
Definitely! Growing up in China, I was always surrounded by stories, traditions, and a love for craft. This cultural background made me appreciate the power of storytelling in design and how physical objects can carry a deeper meaning.
10Congratulations! As the winner of the 2024 MUSE Design Awards, what does it mean to you and your company and team to receive this award distinction?

Winning the MUSE Design Awards is an incredible validation of my journey from accounting to design. It’s a reminder that following your passion can lead to amazing opportunities.

For me, it’s also proof that playfulness and creativity can make a real impact.

11Can you explain a bit about the winning work you entered into the 2024 MUSE Design Awards, and why you chose to enter this project?

I entered OrenjiGO, a project born from my love of San Francisco and my desire to make life more playful. It’s an interactive experience using NFC-embedded ceramics that people can tap to unlock stories.

I wanted to share this project because it brings a sense of serendipity and fun to everyday life.

12What was the biggest challenge with this project?
The biggest challenge was balancing the physical and digital aspects, making sure the NFC technology worked seamlessly with the handcrafted ceramics. It was a lot of trial and error, but seeing it all come together was incredibly rewarding.
13How has winning an Award developed your practice/career?
Winning in the MUSE Design Awards has given me more confidence to take risks in my designs and push boundaries. It has also opened doors for collaborations and potential partnerships, allowing me to bring more playful, meaningful experiences to life.
14What are your top three (3) favorite things about our industry?

Creativity, constant learning, and the way design connects people!

I love how the design industry allows you to blend technology, art, and storytelling into something that can make a real impact.

15What makes your country specifically, unique in the design industry?
China has a deep appreciation for craftsmanship and storytelling. The culture values history, but at the same time, it’s pushing the boundaries of modern design. This creates a unique blend of tradition and innovation that’s really inspiring.
16Where do you see the evolution of design industry going over the next 5-10 years?
I think design will become even more immersive and experiential, with technology like AI and AR playing a big role. But at the same time, I think we’ll see a return to more tactile, physical experiences as people crave a break from screens.
17If you were a student entering this industry or an aspiring MUSE Design Awards submitter, what advice would you give them?
Take risks, embrace failure, and don’t be afraid to experiment. The best designs come from the moments when things don’t go as planned. Stay curious and keep pushing your creative boundaries.
18What resources would you recommend to someone who wants to improve their skills in the design industry?
Books like “Don’t Make Me Think” by Steve Krug and platforms like Figma Community or UX Collective. They’re great for both practical design skills and staying inspired by other designers.
19Tell us something you have never told anyone else.
I once designed a project just like the Nintendo alarm clock but Nintendo has executed it in a better way.
20Who has inspired you in your life and why?
My mother! She’s always found creative ways to solve problems, from sewing clothes to fixing things around the house. She taught me that creativity isn’t just about art—it’s about finding solutions in everyday life.
21What is your key to success? Any parting words of wisdom?
Stay curious and never stop learning. The design world is always evolving, and the more open you are to new ideas and experiences, the more you’ll grow.
22Do you have anything else you would like to add to the interview?
Just that I’m incredibly grateful for the opportunities I’ve had, and I can’t wait to see where this journey takes me next. I hope OrenjiGO brings as much joy to others as it has brought to me in creating it!

Winning Entry

OrenjiGO: Discover Hidden Stories in San Francisco | 2024

Yuye Jin

Yuye Jin is a freelance UX designer passionate about merging tactile and digital experiences. She explores how everyday objects like ceramics connect with the digital world, creating playful, immersive designs that feel both nostalgic and futuristic.


Explore the journey of Hongze Yang, the Gold Winner of the 2024 MUSE Design Awards. He is an industrial design teacher at Northeast Forestry University and a skilled handmade guitar luthier, merges artistry with innovation in acoustic design, visual perception, and virtual display. Passionate about craftsmanship, he enjoys bringing ideas to life.

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