We all had this long-held dream to enter the world of game development and advertising. We were passionate about storytelling and creativity, and always aspired to combine these elements in a meaningful way.

Our vision was not only to build a company but to create a local Czech-Slovak firm that could stand toe-to-toe with the standards of the American market. With this ambition, we set out to establish a unique trailer house—one that would deliver world-class campaigns with a distinctive approach, reflecting both our regional roots and global aspirations.

4Boars is an acclaimed collective of trailer and advertising industry professionals. We are the animals of creative advertising, with a hunger to push boundaries and deliver unforgettable content. Our work has contributed to the success of major projects like Starfield, Star Wars: Andor, Tekken 8, Outcast: A New Beginning, and countless other high-profile campaigns.

However, what truly defines us isn’t our portfolio but the mission that drives us forward. We recognize the critical role trailers play in shaping the perception of a game, especially in the highly competitive gaming industry. Yet, we also understand that many game developers—particularly indie creators—don’t have access to the high-end services that large agencies offer. This leaves them in a position where they’re essentially gambling on whether their game will catch the audience's attention or remain in the shadows.

At 4Boars, we believe no developer should have to take that gamble. Our long-term goal is to democratize access to high-quality trailers, ensuring that every game, regardless of budget, gets the visibility it deserves. We want to make sure that every game’s story is told in a way that captivates, excites, and resonates with the audience it’s meant for. By offering accessible services, we hope to bridge the gap between creativity and exposure, allowing game developers to focus on what they do best—creating—and leaving the rest to us.

From the point of view of our company, we would rather focus on how a trailer defines a great game. In our view, a truly exceptional trailer needs to deliver intense hype, feature strong contrasts, and maintain the viewer's attention throughout. It serves as a powerful tool to sell the product and capture the player’s or customer’s interest.

The first few seconds are crucial—if the trailer doesn't grab attention right away, the audience's focus is easily lost. A well-crafted trailer tells a story, showcases the game’s strengths, and builds excitement, making viewers eager to experience the full product.

Our ideation process is deeply collaborative and revolves around collective brainstorming. We believe that the best ideas come from the creative fusion of multiple perspectives—so the more eyes and ears involved, the better the final result. During these sessions, everyone contributes, building on each other’s thoughts to find unique angles and approaches.

Thorough preparation is key to our process. We dive deep into the game’s world, story, and mechanics to understand its core strengths. Our goal is to discover the most compelling way to present the game and highlight its best features. Efficiency is also a priority; we aim to streamline the workflow so that we can quickly move from concept to execution while maintaining the highest quality of work.

Winning the NYX Game Awards is a tremendous honor and a testament to the hard work and dedication of our entire team. This recognition reflects the collective effort, determination, and constant drive to push boundaries that everyone at our company contributes to daily.

While this achievement means a lot to us, it also motivates us to keep improving, refining our skills, and delivering even better work in the future. We see this as a milestone on our journey, but we remain committed to growing and evolving.

Winning an international award like the NYX Game Awards has provided an incredible boost to our company's visibility and credibility on a global scale. It not only validates the quality of our work but also helps us stand out in a highly competitive industry.

This recognition opens doors to new partnerships and opportunities, allowing us to reach a wider audience and showcase our talent to clients and collaborators worldwide.

One of the key challenges we faced in developing our trailer entry was the need to perfectly synchronize dynamic visuals with the soundtrack. The game’s fast-paced meaning that the high-energy nature required meticulous attention to detail to ensure that every action on screen was in harmony with the music and SFX, ultimately creating a seamless experience for the audience.

Another unique challenge was blending two distinct musical styles—cyberpunk with traditional Japanese influences. Finding the right balance between these elements, while maintaining the game's tone and atmosphere, was crucial to delivering a trailer that truly captured the essence of the game. This fusion demanded a lot of creative problem-solving, but ultimately, it allowed us to craft something distinctive and memorable.

First, we feel like the gaming industry is much more progressive compared to the film industry. It’s constantly evolving, with developers being open to experimentation with new mechanics and concepts. Games tend to be less repetitive than films, offering fresh experiences and pushing creative boundaries.

Moreover, the people within the gaming industry are generally more open to innovative ideas. This allows for greater freedom in the creation of trailers and marketing campaigns, providing ample room for creativity and bold, original concepts.

Last but not least, the gaming industry offers more versatility in terms of visuals, thanks to the ability to work directly with game engines. This allows us to create custom scenes specifically for trailers, a flexibility that is rare in the film industry, where using already existing footage is the standard. This opens up endless possibilities for unique storytelling in trailers.

Our greatest motivation comes from the desire to make high-quality game trailers accessible to everyone, whether they are small indie developers or larger game studios. We recognize that many small developers often struggle to afford services of big agencies, which can hinder their ability to market their games effectively. There is nothing we want more than to help developers to show their game to a wider audience.

Inspired by this need, our vision is to achieve the same top-tier quality that the big trailer houses offer while ensuring our services remain accessible. We believe that every game, regardless of its size or budget, deserves a compelling trailer that can showcase its unique story and engage potential players. By democratizing access to high-quality marketing, we aim to empower developers and elevate the entire gaming community.

The key to our success lies in the people within our company. We have a team that is open to creativity and new ideas, fostering an environment where collaboration thrives. It’s essential not to be a solo player; teamwork allows us to leverage diverse perspectives and talents, resulting in richer, more innovative work.

Additionally, the support of family and friends plays a crucial role in our journey. Their encouragement and belief in our vision provide the motivation we need to overcome challenges and keep pushing forward.

As a parting word of wisdom, we would say: Embrace collaboration and remain open to new ideas. The strength of your team is your greatest asset, and surrounding yourself with supportive individuals can make all the difference in achieving your goals.

We’d like to take a moment to express our sincere thanks to our amazing team. It’s their creativity, dedication, and openness to new ideas that make it possible for us to create the outstanding work we do. Without their hard work and collaboration, none of our achievements would be possible.

We’d also like to encourage developers—especially indie developers—not to be afraid of creating trailers. A well-made trailer is a powerful tool that can help push your project beyond its limits and reach a wider audience that you know you and your game deserves.