How Shanshan Yuan of REEKON Tools Transforms UX/UI for MindEase

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Mt. Fuji hugged by cherry blossom | A Timeless Still by Tim Tsao
December 26, 2024
Call for Entries | 2025 NY Digital Awards
2025 NY Digital Awards: Honoring Innovation and Creativity in Worldwide Digital Industries
December 26, 2024

Shanshan Yuan

Shanshan Yuan, a Boston-based UX/UI designer, has led the design of core products at REEKON Tools for over two and a half years, enhancing digital tools for professionals in the construction industry. Her work reflects a passion for integrating advanced technologies like AR and VR.

1Please give us a brief bio of yourself and your creative background.

I’m a UX/UI designer based in Boston, and I've been the lead UX/UI designer for REEKON Tools for the past 2 and a half years. During this time, I’ve led the end-to-end design of multiple core products, shaping the user experience of innovative digital tools for professionals in the construction industry. My work has been recognized globally, earning prestigious awards for both independent and company projects.

I have a diverse design background, with expertise in traditional UX design and Entertainment Technology design. I’m passionate about integrating cutting-edge technologies like AR/VR into my work, but I always prioritize creating intuitive, user-friendly experiences that are accessible to everyone. My academic background includes a bachelor’s degree in Interaction Design from Miami University and a master’s degree in Entertainment Technology Design from Carnegie Mellon University.

Creativity for me is about exploring new possibilities in technology while ensuring that the end result is simple and enjoyable for users. I enjoy pushing the boundaries of what design and technology can achieve, but I never lose sight of the human element—making the complex feel effortless for the people who use it.

2What made you become/why did you choose to become a creative?

My first experience with design was when I helped my father at his traditional Chinese medicine store. At that time, computers weren’t widely used in China, and we faced two significant challenges: customers often struggled to articulate their symptoms clearly, leading to miscommunication and wrong prescriptions, and many people were unsure about the effects of the herbs we recommended, which made it hard to build trust.

I saw this as an opportunity to introduce structure and clarity to the process, so I helped create a system where we categorized the most common medicines and their purposes. We presented these bundles at the front of the store, explaining each component and how it could help. This simple design approach improved communication with our customers, built their confidence, and ultimately boosted my father’s business.

This experience sparked my interest in problem-solving through design. I realized how design can simplify communication, break down barriers, and build trust.

3Tell us more about your business/company, job profile, and what you do.
I’m the lead UX/UI designer for REEKON Tools, a startup focused on creating digital tools for construction workers. I handle the design of our app, which integrates seamlessly with our hardware products. My role involves making innovative technologies easy to use for all our users, from novice to expert.
4What does “creativity” mean to you?
Creativity means exploring the boundaries of technology and interaction while making them accessible to everyone, regardless of their tech-savviness. It’s about pushing innovation but ensuring the final design is intuitive and usable for all.
5To you, what makes a “creative” idea and/or design?
A creative idea or design is one that not only uses cutting-edge technology but does so in a way that simplifies complex processes for users. It should feel innovative yet easy to use, solving real problems effectively.
6Tell us about your creative and/or design process.

I start by defining a specific goal. Shortly after that, I would dream big by thinking of all the technologies and design techniques I could use.

After researching and narrowing down the options, I simplify the design, always putting myself in the shoes of the most naive user. This ensures that even the most advanced technology remains accessible and easy to use.

7What's your favorite part of the creative process and why?
My favorite part is simplifying complex technologies into something intuitive and easy to use. I enjoy the challenge of making advanced technology, like AR/VR or AI, approachable for everyone.
8Describe your creative style and its main characteristics.
My creative style is to a make clean and modern design, focused on simplicity and accessibility. I like to use advanced technology but design in a way that feels intuitive and easy for anyone to interact with.
9Do you think your country and its cultural heritage has an impact on your creativity process?

Growing up in China, surrounded by the deep traditions of Chinese culture and my family's traditional Chinese herb store, has profoundly influenced my creativity. The last 20 years have seen rapid modernization, and living at the intersection of old traditions and new technologies has shaped how I approach design. The contrast between ancient practices and modern innovations encourages me to think creatively about how technology can elevate experiences in ways traditional methods cannot.

At the same time, I recognize the importance of preserving the cultural values that have been passed down through generations. This inspires me to ensure that modern technologies I design remain intuitive and accessible to everyone, blending innovation with the simplicity and approachability that reflect the essence of tradition.

10Congratulations! As the winner of the 2024 MUSE Creative Awards, what does it mean to you and your company and team to receive this award distinction?
Winning the 2024 MUSE Creative Awards is incredibly validating for me! It recognizes all the hard work and innovation I've put into creating a project that pushes the boundaries of user experience, technology, and creativity.
11What was the biggest challenge with this project?

The winning project is MindEase (I actually won with two different projects but here I'm referring to MindEase project), which integrates GPT-based conversational AI with Apple Vision Pro to create a fully immersive relaxation and meditation experience.

The project is a perfect blend of cutting-edge technology and user-centered design, offering users a seamless, immersive environment for meditation. I entered this project because it represents the culmination of my passion for making advanced technologies like AI and AR accessible and intuitive.

MindEase addresses a key need in today’s fast-paced world: creating a space where users can truly disconnect, relax, and reach inner peace, all while leveraging innovative technology to enhance that experience.

12What was the biggest challenge with this project?

The biggest challenge with MindEase was balancing advanced technologies with accessibility. We used GPT-based conversational AI, Apple Vision Pro, and immersive experiences, all of which are complex and not traditional.

My goal was to ensure the user interface remained simple and intuitive despite the sophisticated tech behind it. I defined a clear start-to-finish process for users to engage with the conversation AI while ensuring they remained in a comfortable, meditative environment without overwhelming them with technical complexity. Restricting the AI's flexibility and interaction flow in certain areas was crucial to keeping the experience calm and predictable for users.

13How has winning an Award developed your practice/career?
Winning the award has not only bolstered my confidence but also increased the visibility of my work in the design community. It’s provided external validation of my approach to merging creativity with advanced technologies like AI and AR, which has opened up more opportunities to work on innovative projects.
14What are your top three (3) favorite things about our industry?

Constant Innovation: The tech and design industries are always evolving, and I love being part of that. Every project brings new challenges, which require me to constantly learn and adapt.

Problem-Solving through Design: I enjoy using design to simplify complex problems and make advanced technology accessible to all users. The creative process of taking something complex and turning it into something intuitive is very fulfilling.

Interdisciplinary Collaboration: I love working with people from different fields—engineers, marketers, and researchers—to bring a vision to life. It’s a great way to learn and expand my own skillset.

15What makes your country specifically, unique in the creative industry?

China’s unique blend of ancient heritage and rapid modernization creates a distinct environment for creativity. The country is rooted in cultural traditions that emphasize balance, simplicity, and collective harmony—principles that inspire my design approach.

At the same time, China’s fast-paced technological evolution is driving innovation at an incredible scale. This dynamic contrast between the old and the new inspires designers like me to explore how modern technology can transform experiences while still respecting cultural tradition

16Where do you see the evolution of creative industry going over the next 5-10 years?

I believe the creative industry will continue to explore new interaction mediums. We've already moved from physical buttons to touch screens and digital interfaces, and I think the next big shift will be towards more natural, less physical forms of interaction, such as XR (extended reality) and gesture-based control.

I also see conversational AI becoming more integrated into everyday design, creating highly personalized, immersive user experiences. The boundary between the digital and physical worlds will continue to blur, with designers playing a critical role in making these advanced interactions intuitive and user-friendly.

17If you were a student entering this industry or an aspiring MUSE Creative Awards submitter, what advice would you give them?
My advice would be to focus on solving real-world problems with your designs. Creativity is important, but making technology accessible and intuitive to all users should be your primary goal.
18What resources would you recommend to someone who wants to improve their skills in the creative industry?

I would recommend taking courses on platforms like Coursera or Udemy, focusing on UX/UI design, AR/VR, and AI integration in design. Books like "The Design of Everyday Things" by Don Norman are foundational for understanding usability principles.

Additionally, keeping up with design trends on websites and following creative communities on Behance can inspire and keep you connected with the latest industry innovations.

19Tell us something you have never told anyone else.

One thing I’ve never told anyone is that, despite being deeply involved in game design and have played so many games, I struggle with games!

I’ve always found it hard to master gaming mechanics, which actually makes me more empathetic to users who find complex technology overwhelming. It’s a key reason why I’m passionate about simplifying design for all users.

20Who has inspired you in your life and why?

My father has been a major source of inspiration. Watching him run his traditional Chinese medicine store and face the daily challenges of customer communication inspired me to think of creative solutions from an early age.

His trust in me when I suggested a system to improve customer experience also taught me the value of design in solving real problems. His work ethic and openness to new ideas have deeply influenced my approach to creativity and design.

21What is your key to success? Any parting words of wisdom?

The key to success, for me, has always been maintaining a balance between innovation and accessibility. It’s essential to push boundaries with technology but equally important to ensure your design serves the user.

My advice would be to always consider the end user in your creative process, dream big but never lose sight of practicality. And, don’t be afraid to fail—each failure is a lesson that pushes you closer to success.

Winning Entries

MindEase | 2024

MindEase | ShanshanYuan

LifeLink | 2024

LifeLink | Shanshan Yuan

Shanshan Yuan

REEKON Tools

Shanshan Yuan, a Boston-based UX/UI designer, has led the design of core products at REEKON Tools for over two and a half years, enhancing digital tools for professionals in the construction industry. Her work reflects a passion for integrating advanced technologies like AR and VR.


Explore the journey of Mariko Saji, a Silver Winner in the 2024 MUSE Creative Awards. She is a multidisciplinary designer with experience across multiple agencies who draws inspiration from her surroundings to create designs that embody balance and harmony capturing a brand's true essence. Her work at REEKON reflects her passion for integrating advanced technologies like AR and VR.

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