Mariko Saji, from Kobe, Japan—a city where mountains, cityscapes, and the ocean meet—draws on her surroundings to bring balance and harmony to her designs. With experience as a multidisciplinary designer across multiple agencies, she is passionate about developing visual identities that reflect a brand’s essence and fuel its growth.
I’m originally from Kobe, Japan, a city where the mountains, cityscape, and ocean beautifully coexist, which has influenced my appreciation for balance and harmony in design. Last year, I graduated from Parsons School of Design with a major in Communication Design.
My passion lies in developing visual identities for brands, and I strive to create designs that not only capture the essence of a brand but also drive its growth. I am currently working as a designer at a couple of agencies.
I initially began my career working with the Japanese government, where I supported startups looking to establish themselves in Japan through direct investment. While working with these companies, I noticed a recurring issue: many had innovative technologies and products but lacked the visual resources or cohesive branding to effectively communicate their value.
This disconnect between their offerings and how they were perceived by the public sparked my interest in the importance of visual identity. I realized that a strong design could make these innovations more accessible, trustworthy, and appealing.
Creativity has always been part of my life. Since childhood, I’ve loved creating things that move and inspire people. However, it wasn’t until this realization that I found the courage to fully embrace my passion for design and make the career shift into the creative field. Since then, I’ve been dedicated to helping brands find their voice and connect with their audience through impactful, thoughtful design.
My design process always begins with extensive research. This phase helps me immerse myself in the industry, understand the brand, and analyze current market trends. By gathering insights into the target audience, competitors, and cultural context, I can approach the project with a strong foundation.
From there, I brainstorm and sketch ideas, allowing room for exploration and experimentation. I believe that creativity often emerges in the unexpected, so I’m open to trying out various concepts and thinking beyond the obvious. Once I have a solid direction, I start refining the designs, focusing on details that bring the brand’s vision to life.
Throughout the process, I continuously gather feedback from clients and my team to ensure we’re aligned with the project goals. For me, the creative process is both strategic and collaborative.
The biggest challenge with this project was figuring out how to stand out from competitors in a crowded market.
To gain a better understanding of the industry and its nuances, I made two trips to the farms involved in the project. These visits provided invaluable insights into the processes behind the products, allowing me to connect with the farmers and appreciate their dedication. This firsthand experience helped shape my design approach, ensuring that the final outcome not only stood out visually but also authentically represented the brand’s mission and values.
Mariko Saji, from Kobe, Japan—a city where mountains, cityscapes, and the ocean meet—draws on her surroundings to bring balance and harmony to her designs. With experience as a multidisciplinary designer across multiple agencies, she is passionate about developing visual identities that reflect a brand’s essence and fuel its growth.
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