Interview with Xiyao Wang | An Architect & Urban Designer from the United States

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Xiyao Wang

Xiyao Wang is an architect and urban designer with a strong cross-disciplinary design background. As an Associate Principal at KPF, he has contributed to major projects like New York's 5 World Trade Center. He also leads Extended Play Lab, where he explores experimental design strategies.

1Please give us a brief bio of yourself and your design background.

I am an architect and urban designer with a diverse background in cross-disciplinary design, currently serving as an Associate Principal at Kohn Pedersen Fox (KPF), where I have contributed to high-profile projects including the CPIC Commercial Center in China, Tower 36 in Miami, and the highly anticipated 5 World Trade Center in New York. I also lead my own design practice, Extended Play Lab, which allows me to explore more experimental and interdisciplinary design strategies.

I studied architecture at Tsinghua University and completed a Master’s in Architecture from Harvard Graduate School of Design, where I deepened my focus on urbanism and place-making. My work is driven by the belief that architecture should create environments where people can engage meaningfully, rather than simply providing functional spaces.

This belief stems from my experiences in rapidly urbanising environments, witnessing firsthand how profit-driven development can erode the social vibrancy of cities. I see design as a tool not just for shaping buildings, but for revitalising communities and public spaces.

2What made you become/why did you choose to become a designer/artist?
Growing up in Beijing, I witnessed how rapid urbanisation transformed vibrant community spaces into sterile, profit-driven environments. This inspired me to pursue architecture as a way to bring life back into cities, creating spaces where people can engage with their surroundings and each other. I see design as a tool to reshape social and urban conditions, and that drives me.
3Tell us more about your agency/company, job profile, and what you do.

I hold the role of Associate Principal at Kohn Pedersen Fox (KPF), one of the world’s leading architecture firms, renowned for its innovative contributions to the design of supertall buildings, urban planning, and commercial developments globally.

At KPF, I’ve contributed to high-profile projects such as CPIC Commercial Center, Tower 36 in Miami, and 5 WTC in New York—each a unique fusion of architectural ingenuity and sustainable urbanism. My work at KPF enables me to collaborate across disciplines, shaping landmark buildings that respond to both the cultural and environmental needs of their locations.

In addition to my role at KPF, I lead my own practice, Extended Play Lab, which allows me to explore more experimental and speculative projects. My personal studio focuses on creating intersections between architecture, urban design, and digital media. This dual engagement enables me to work on both large-scale urban projects and more intimate design experiments that push the boundaries of architectural thinking.

Together, these two professional engagements allow me to balance cutting-edge urban design with artistic, conceptual work that reimagines the built environment.

4What does “design” mean to you?
Design is about creating opportunities for interaction—between people, spaces, and the environment. It’s not just about the physical form but how architecture can stimulate action, emotion, and experience. For me, design is a way to enhance the vitality of life in the spaces we inhabit.
5What’s your favorite kind of design and why?
I gravitate toward urban design projects where architecture interacts dynamically with its surroundings. I enjoy creating spaces that don’t just serve a function but also foster community, culture, and spontaneity, similar to the vibrant spaces I grew up with in Beijing before rapid urbanization took over.
6To you, what makes a “good” design?
Good design is rooted in the experience it offers. A successful design engages the senses, promotes human interaction, and adapts to the needs of the people using it. It should resonate emotionally and practically, creating a lasting connection between people and place.
7How did you come up with the idea for your award-winning design?

For the Quzhou Landmark project, I sought to create a design that integrates with the natural landscape, while symbolising the fusion of technology and nature. The idea was to build two towers that are both architectural and ecological landmarks, blending seamlessly into their surroundings while addressing the evolving needs of the city.

Similarly, for the Arabica & Heytea pop-up shop, I envisioned a temporary retail space that could offer both a sensory and immersive experience, designed to attract urban dwellers while maintaining a strong connection to local culture. Both projects focused on blending functionality with form, creating spaces that offer more than just aesthetic appeal but also foster human interaction.

8What was your main source of inspiration for this design?

The inspiration for the Quzhou Landmark was driven by the landscape of Quzhou itself—its undulating green hills and the cultural depth of the region. I wanted to create a space where the towers emerge as natural extensions of the land, embodying the phrase, "Heaven as Courtesy, Earth as Culture."

On the other hand, the Arabica & Heytea pop-up shop was inspired by the transient nature of modern urban spaces and the idea of creating a temporary but impactful cultural and social hub. The idea was to make the retail space not just a place to buy products but an environment that tells a story and fosters human connection, using light, materials, and flow to enhance the consumer experience.

9Do you think your country and its cultural heritage has an impact on your design process?
Yes, growing up in China has deeply influenced my work. I’ve seen firsthand how rapid urbanisation can erase cultural identity. This has pushed me to ensure my designs always respect and incorporate cultural heritage, whether it’s in material choice, form, or spatial layout.
10Congratulations! As the winner of the French Design Awards, what does it mean to you and your company and team to receive this award distinction?
Winning the French Design Award is a significant recognition of our team’s efforts to push the boundaries of design. It validates our approach to integrating architecture with culture, technology, and sustainability, and it motivates us to continue pursuing projects that challenge the norm.
11Can you explain a bit about the winning work you entered into the French Design Awards, and why you chose to enter this project?
The Quzhou Landmark project was chosen because it embodies the balance between innovation and heritage. It was designed to be a functional, technological hub that also respects and enhances its natural and cultural surroundings. We entered it to showcase how architecture can integrate with its environment in meaningful ways.
12What were the main challenges you faced during the design process, and how did you overcome them?
One of the main challenges was balancing the technological aspects of the design with the need to preserve the natural landscape. We overcame this by using innovative construction techniques and materials that are both sustainable and respectful of the environment, allowing the project to blend into its setting while standing out.
13How do you think winning this award will impact your future as a designer?
Winning this award will elevate our practice, opening doors for more ambitious projects. It also reinforces our commitment to creating designs that go beyond aesthetics, offering meaningful interactions between people and their environments.
14What are your top three (3) favorite things about the design industry?

1. The ability to shape and improve people’s lives through thoughtful design.

2. The interdisciplinary nature, allowing collaboration with various fields.

3. The constant evolution of technology that opens up new design possibilities.

15What sets your design apart from others in the same category?

What sets my designs apart is my deep commitment to creating not just architectural spaces, but meaningful places that foster human interaction and reflect the vibrancy of life. For example, the Quzhou Landmark project integrates nature and technology in a way that both respects the natural landscape and provides a futuristic solution to urban development.

I aim to create designs that are not just visually compelling, but also rich in cultural context, functionality, and sustainability. Each of my projects is deeply rooted in understanding the needs of its users and the environment, which drives me to approach every design with fresh, innovative ideas.

16Where do you see the evolution of design industry going over the next 5-10 years?

I believe the next 5-10 years will see a heightened focus on sustainable and adaptive design. Architects and designers will increasingly incorporate ecological awareness into their work, using new materials and technologies to reduce environmental impact. The role of interdisciplinary collaboration will also expand, with projects blending urban design, architecture, and digital media to create more connected, responsive environments.

Urban spaces will become more flexible and multi-functional, designed to adapt to changing societal and environmental needs. The design industry will likely embrace more hybrid forms, where physical structures and digital spaces intertwine.

17What advice do you have for aspiring designers who want to create award-winning designs?

My advice is to embrace the complexity of your projects, not just their aesthetics. Understand the site, the users, and the environment in-depth before developing your design. Always ask yourself: how does this project improve the lives of those who will experience it?

Focus on the experience you're creating, not just the form. Also, be willing to take risks and explore unconventional ideas. Don’t be afraid to challenge traditional boundaries, and always remain curious and open to collaboration across disciplines.

18What resources would you recommend to someone who wants to improve their skills in the design industry?

Books and journals that explore the intersection of architecture, urbanism, and technology are a great start. I would recommend reading publications like Architectural Review, Domus, and Dezeen. Beyond literature, hands-on experience is essential—seek out internships, design workshops, or competitions to push your creative boundaries.

Additionally, learning digital tools like Rhino, Grasshopper, and BIM software will give you an edge in the evolving digital landscape. Networking and interdisciplinary collaboration are also key resources to expand your perspective.

19Tell us something you have never told anyone else.

One of my earliest inspirations came from walking through an old food market in Beijing. The chaos of the vendors, the smells of fresh produce, and the conversations between strangers all felt like an integral part of the city’s soul.

That market was later replaced by a supermarket, and it made me reflect on how modern development often erases such vital elements of urban life. This memory has since become a central driving force behind my desire to design spaces that preserve and amplify the vitality of everyday human interactions.

20Who has inspired you in your life and why?
One of my greatest inspirations has been my professor at Tsinghua, Zhaoye Guan. His approach to architecture is deeply philosophical, with a focus on the relationship between built environments and human experiences. He taught me the importance of understanding not just the technical aspects of architecture, but also its emotional and cultural dimensions. His emphasis on creating spaces that resonate with people’s daily lives has significantly shaped my approach to design.
21What is your key to success? Any parting words of wisdom?

My key to success has been a commitment to continuous learning and a deep curiosity about how people interact with their environments. Every project presents an opportunity to learn something new, whether it’s from the site, the users, or the team I’m working with.

My advice would be to embrace the challenges and complexities of each project, stay grounded in the needs of the people you’re designing for, and never stop exploring new ideas and perspectives.

22Do you have anything else you would like to add to the interview?

I would just like to emphasise how important it is for designers to remain engaged with the communities they’re designing for. Architecture and design aren’t just about creating beautiful objects—they’re about enhancing life and fostering connection.

As we move forward, I hope we can all focus on creating environments that are not only innovative but also deeply meaningful to the people who inhabit them.

Winning Entries

%Arabica Heytea Popup Store | French Design Awards


Xiyao Wang

Xiyao Wang is an architect and urban designer with a strong cross-disciplinary design background. As an Associate Principal at KPF, he has contributed to major projects like New York's 5 World Trade Center. He also leads Extended Play Lab, where he explores experimental design strategies.

Read about the interview with Zhimin Ma, Yihan Huang & Siran Chen | Group of Architecture and Landscape Designers here.

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