Back to Grass by Ayala Land Inc.
Interview with Yue Liang, Anqi Wang, Ruijing Sun and Hao Zhou
October 1, 2024
Interview with Joan Ng from Malaysia
October 3, 2024
Nod to Pass Campaign
Ayala Land Inc.(ALI), one of the Philippines' leading property developers pays homage to one of the company's campaigns from the late 1990s - "From Grass to Grass" with their latest campaign titled "Back to Grass." From this campaign, they're able to emphasize ALI's long-time commitment to sustainable development and environmental preservation, particularly in the context of the rapid urbanization that has defined much of the company's advancement.
As Phillippines' cities grew and skyscrapers became symbols of economic progress, Ayala Land maintained its focus on creating spaces that foster community and well-being, rather than solely pursuing vertical expansion. “Back to Grass” demonstrates the company’s dedication to building sustainable, master-planned communities where people can thrive amidst natural surroundings. The pandemic highlighted the value of open, green spaces, as people sought relaxation in nature amid the isolation of lockdowns.
Recognizing this shift, Ayala Land has incorporated expansive green spaces into its estates, reinforcing the importance of environmental sustainability. These developments are designed with the future in mind, prioritizing the well-being of both the community and the environment. Through “Back to Grass,” ALI showcases its efforts to balance progress with preservation.
The campaign initiated thoughtfully designed spaces that promote growth, foster connections, and enhance quality of life. With its emphasis on malasakit (concern for others), Ayala Land continues to demonstrate a people-centered approach to development, ensuring that its projects contribute to the well-being of residents and the broader community.
The campaign video, which highlights these values, garnered significant attention on social media platforms, amassing over 5.5 million impressions and more than 2.5 million engagements. This overwhelming response to ALI’s vision, allows them to continue creating spaces where people can grow, connect, and prosper in harmony with nature.
Credits
Entry Title: Back to Grass
Entrant Company: Ayala Land Inc.
Winning Category: Property Video - Property / Developer
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