Angela Byers Drives Marketing Strategies at Microsoft

Published by Maizura at September 2, 2024

Angela Byers | 2024 TITAN Women in Business Awards

Angela Byers, an accomplished marketing executive at Microsoft, has demonstrated exceptional skill and innovation in steering the company's marketing strategies to new heights.

At the helm of Microsoft's marketing strategy, Angela Byers stands out as a distinguished leader whose expertise has rejuvenated key product lines, including Microsoft Project (now Planner), Visio, and OneDrive. Her strategic vision and innovative approach have not only driven growth in these established categories but also exemplify the caliber of marketing talent that propels Microsoft forward. As a pivotal member of the team steering the technology giant, Byers' contributions underscore the exceptional talent shaping the future of the industry.

Angela Byers has significantly shaped Microsoft’s marketing division with her innovative strategies and forward-thinking approach. Her work in establishing the employee experience platform category through Microsoft Viva has made a substantial impact, with the product quickly gaining industry recognition.

By leading the launch of Sales Copilot and managing Copilot for Microsoft 365 in the small and medium business segment, Angela has been instrumental in applying generative AI to transform traditional products. Her role spans the full spectrum of marketing, from crafting product roadmaps and messaging to executing content strategies and channel enablement. Additionally, Angela’s dedication to leadership and performance enhancement highlights her deep commitment to people and excellence in the marketing realm.

Angela Byers, a trailblazing marketing executive at Microsoft, has made remarkable strides in transforming the tech giant's product landscape and driving strategic growth. Her innovative approach led to the creation of the employee experience platform category, highlighted by the launch of Microsoft Viva, which has since become a notable brand in the industry.

Angela Byers | TITAN Women in Business Awards

By integrating generative AI into Microsoft's offerings, she introduced Sales Copilot, the first role-based AI tool at Microsoft, and has now expanded her focus to Copilot for Microsoft 365, specifically targeting the small and medium business sector. Angela's leadership spans from shaping product roadmaps and crafting compelling messaging to executing impactful content marketing and channel strategies.

Under Angela's guidance, the launch of Microsoft Copilot for Sales in late 2023 exemplified her expertise in orchestrating cross-lifecycle marketing campaigns. Her team designed a multifaceted campaign that captivates decision-makers and drives product adoption. Key elements included thought leadership content on AI's role in sales, engaging events such as the Dynamics 365 and AI session at Microsoft Ignite, and a comprehensive product web and adoption site. These initiatives have empowered over 130,000 organizations to enhance their sales effectiveness with Copilot, underscoring Angela's significant impact on Microsoft's market presence and her commitment to leadership and innovation.

Angela Byers has proven to be a formidable leader in marketing at Microsoft, where her extensive expertise and innovative approach have driven remarkable achievements. She has revitalized key products and pioneered new solutions, such as Microsoft Viva and Sales Copilot, showcasing her ability to harness cutting-edge technology for impactful results. Her strategic vision and execution have garnered significant recognition and acclaim.

Her exceptional performance has earned her the Platinum award in the 2024 Women in TITAN Business Awards as Female Executive of the Year, specifically in the Innovative Executive of the Year - Marketing sub-category. This accolade underscores her professional prowess and the transformative impact she has made in the marketing domain, reflecting her role in advancing Microsoft's market presence and success.