Interview with Bowen Shen | An Expert Product Designer from the United States

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Bowen Shen

Bowen Shen is an expert currently working as a Product Designer in New York. With creative experience spanning multiple countries and various expertise, and a love for visual arts, Bowen Shen's career path shifted to digital design after discovering an interest in coding during her undergraduate years.

1Please give us a brief bio of yourself and your design background.

Hello, I’m Bowen Shen. I design, doodle, and code. Currently, I work as a Product Designer at an online banking product company in New York City.

My creative journey spans multiple disciplines and countries, having lived in China, Australia, and now the United States. Along the way, I've explored various roles—artist, illustrator, graphic designer, and creative developer—before finding my niche as a Product Designer.

2What made you become/why did you choose to become a designer/artist?
It honestly didn’t feel like a deliberate choice for me. When I was in kindergarten, I would draw, and the grown-ups would praise me, making me believe this is where my talent lies. I just kept following that path and have rarely doubted that my future profession would involve being creative.
3Tell us more about your agency/company, job profile, and what you do.

In graduate school, I majored in "Interaction Design," which focuses on creating intuitive digital experiences. Currently, I apply these skills in a very practical way by designing interfaces for mobile apps and websites.

There's a lot of behind-the-scenes work beyond the visual aspects. Designers like me need to understand user needs, business goals, engineering limitations, and the product's historical performance, etc. We translate all these requirements and constraints into the final user experience through numerous iterations.

4What does “design” mean to you?
Design means being creative while also being open to feedback and collaboration. Unlike independent art, which can be more self-focused and capricious, design serves a practical purpose that often impacts a large audience. It's an art to find the balance between creativity and functionality, ensuring that the end result meets both individual and collective needs.
5What’s your favorite kind of design and why?
I value originality. Through my work experience, I've come to recognise that in a highly competitive market, there is often pressure to emulate others rather than create groundbreaking designs. Even though design is more rational compared to art, it still requires moments of epiphany to develop clever and unique ideas.
6To you, what makes a “good” design?
A good design starts with a good intention and gets delivered in a way that either delights people or is intentionally unnoticeable and effortless. Most importantly, it helps fulfill the purpose it was set out to achieve.
7How did you come up with the idea for your award-winning design?

In the summer of 2020, I was randomly browsing online and came across an article about using AEDs in public places during emergencies.

I thought to myself, "This is something I should know! I've never seriously learned any type of first aid before." So I started reading, but I gave up halfway because it was too much reading and quite boring. I knew I would forget what I read in two days.

I felt guilty for not finishing it because first aid is a life-saving skill. I thought, "What if I encounter a situation that requires this knowledge tomorrow? I would regret not learning it now." But the fact remained that learning first aid was boring to me.

This led me to think that many others probably feel the same way. Is there a way to make first aid more accessible and engaging for beginners? That's what inspired me to pursue the project further.

8What was your main source of inspiration for this design?

I found inspiration from two main sources: first-aid resources and interactive educational tools.

For first-aid resources, I explored training programs, knowledge bases, awareness campaigns, real-time support systems, and physical products. This gave me a comprehensive understanding of what's typically covered in first-aid education and what's lacking. I also drew inspiration from existing design concepts focused on first aid.

I then looked at educational games and gamified learning tools, like Duolingo, Dumb Ways to Die, and even Plague Inc., because I wanted my design concept to be engaging and fun.

9Do you think your country and its cultural heritage has an impact on your design process?

Absolutely. I’m originally from China, and the Chinese internet is largely separate from the West, creating a unique ecosystem where distinctive UX and UI patterns have emerged. These patterns are shaped by the specific behaviors and preferences of Chinese users. While some designs are tailored to the Chinese market, others have the potential to work globally.

This cultural and digital separation offers a rich source of inspiration for me. It encourages me to think about universal user patterns and reflect on region-specific user behaviors, integrating the best of both worlds into my design process.

10Congratulations! As the winner of the London Design Awards, what does it mean to you and your company and team to receive this award distinction?
Thank you! It’s a great honour to receive the award. I believe it’s a testament to the quality and originality of my work.
11Can you explain a bit about the winning work you entered into the London Design Awards, and why you chose to enter this project?

To the Rescue is an interactive course that teaches fundamental first-aid skills through fun, gamified lessons. The learners can learn how to perform first aid in different emergency scenarios through various types of interactive lessons and even do hands-on practices at home. Rewards and achievements keep the learners motivated and also encourage them to access more advanced training resources.

To the Rescue helps raise awareness about first aid, spread the knowledge, and will ultimately save more lives.

12What were the main challenges you faced during the design process, and how did you overcome them?

I faced a few significant challenges during the design process. Firstly, I was an absolute beginner in first aid knowledge and knew that understanding the topic well was crucial for designing effectively. To overcome this, I researched how to get a First Aid Certification and completed the course.

Additionally, since I didn't receive my basic education in the US and first aid knowledge wasn't widely taught when I was in school, I was uncertain about what is considered common knowledge here and what needs to be taught. To address this, I interviewed many people not only from the States but also from other countries to understand what first aid skills are taught in schools globally.

13How do you think winning this award will impact your future as a designer?
It boosts my reputation, credibility and visibility, which is helpful for me to build on my career and personal brand.
14What are your top three (3) favorite things about the design industry?

1. Designers are generally fun and creative people to be around with.

2. Visualising ideas always excites people.

3. It keeps on evolving.

15What sets your design apart from others in the same category?
Illustration has been my passion and strength, and I enjoyed this project since it allowed me to create unique illustrations that align with my concept. It’s a part of my design that I’m especially proud of.
16Where do you see the evolution of design industry going over the next 5-10 years?
AI is an unavoidable trend in the design industry. Over the next 5-10 years, we'll continue to see the emergence of new AI-driven design features and tools that seem almost magical. There might be moments when we question our own relevance, worrying that our jobs could become too easy to replace. However, the profession will evolve alongside AI capabilities, and we will ultimately learn to integrate and collaborate with AI technologies, enhancing our creative processes and outcomes.
17What advice do you have for aspiring designers who want to create award-winning designs?
Find your strength, your style, your passion, and your brand as a designer.
18What resources would you recommend to someone who wants to improve their skills in the design industry?
I recommend staying updated with the latest news and trends through blogs and websites like Smashing Magazine, Medium, and TechCrunch. Conference talks are also excellent for learning about the newest methodologies and industry thinking. For more personalised advice, seek mentorship and make connections on platforms like ADPList and online design communities. These resources will help you stay informed and continuously improve your skills.
19Who has inspired you in your life and why?
I've been fortunate to be surrounded by a group of kind and supportive coworkers who continuously inspire me. Their professionalism and creativity motivate me to improve and innovate in my own work. The exchange of ideas with them fuels my creative process and helps me grow both personally and professionally.
20What is your key to success? Any parting words of wisdom?
Reflect on what kind of designer you want to become and find role models that inspire you. Keep a growth mindset.

Winning Entry

To the rescue - Learn life-saving skills through play | 2024 London Design Awards

To the rescue is an interactive course that teaches fundamental first-aid skills through fun, gamified lessons. The learners can learn how to perform first aid in different emergency scenarios through various types of interactive lessons, and... (read more here.)


Bowen Shen

Bowen Shen is an expert currently working as a Product Designer in New York. With creative experience spanning multiple countries and various expertise, and a love for visual arts, Bowen Shen's career path shifted to digital design after discovering an interest in coding during her undergraduate years.

 


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