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AltSpace's latest campaign for the Aston Martin DBX707, aptly titled "Power with No Equal," showcases the unparalleled engineering and luxurious aesthetics of this iconic vehicle, solidifying its status as a pinnacle of automotive excellence.
In the domain of digital storytelling, the use of visual effects and motion graphics can elevate a simple video to a spectacular immersive experience. The Video / Online Video (Campaign) category celebrates this artistic alchemy, highlighting campaigns that masterfully harness these tools to captivate audiences, enhance narratives, and push the boundaries of conventional video production. Here, creativity meets technology in a spectacular fusion that sets new standards for visual innovation.
When tasked with showcasing the engineering prowess of the Aston Martin DBX707 | Power with no equal, AltSpace knew a standard car commercial especially a distinguished brand for Aston Martin, would not suffice. Their goal was to peel back the sleek exterior to expose the intricate mechanics powering this beast. They crafted a narrative through a series of seven CGI films, each unveiling a different aspect of the car’s sophisticated engineering, culminating in a hero film that truly embodies the vehicle's essence.
This required them to digitally reconstruct the DBX707's complex inner workings—a challenge compounded by the absence of actual 3D models for many critical components. Leveraging extensive research, their own deep industry knowledge, and detailed photographs from Aston Martin, they managed to accurately and vividly recreate these parts in CGI.
This project had to be more than just displaying the car, it was about telling the story of its design and capabilities through visual artistry. The absence of ready-made 3D models could have been a stumbling block, but it instead fueled their creativity. They had to dig deeper, combining their technical skills with a thorough investigation of the vehicle provided by Aston Martin. The photographs and data allowed the creative people at AltSpace to build highly detailed digital models that illustrated the car's aesthetics and highlighted its engineering innovations. Each film built upon the last, leading to a climax that showcased the vehicle and celebrated the fusion of art and technology in automotive design.
From March to October 2022, the team embarked on a meticulously crafted creative journey, telling the story of the Aston Martin DBX707 through a series of short films. Each piece focused on a unique technological attribute, weaving together a narrative showcased the car’s impressive features and illustrated Aston Martin's evolution into a icon of ultra-luxury and cutting-edge innovation.
This project transcended traditional car showcases, aiming to connect with a younger demographic while upholding the brand’s timeless elegance and restraint. By integrating hyper-realistic, polished renders with hundreds of artistic concepts, they created fleeting yet impactful visual moments. These brief glimpses were designed to intrigue and captivate, leaving a lasting impression that hinted at depth without revealing all their secrets.
Through this campaign, they aimed to create an indelible impact on viewers, positioning the DBX707 as the epitome of luxury SUVs, a masterpiece of both engineering and aesthetic brilliance. This effort was recognized with a Platinum medal in the category of Video / Online Video (Campaign) - Best Use of Visual Effects / Motion Graphics at the 2024 Vega Digital Awards.
Credits
Entry Title: Aston Martin DBX707 | Power with no equal
Entrant Company: AltSpace
Client: Aston Martin
Winning Category: Video / Online Video (Campaign) - Best Use of Visual Effects / Motion Graphics
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