The Versatile Jurors of the 2024 MUSE Creative Awards
Interview with Juyeon Park from South Korea
March 14, 2024
Interview with Sizhe Huang for Umi
March 14, 2024
The MUSE Creative Awards features an extraordinary jury panel of esteemed professionals renowned in their fields, offering unparalleled expertise from its extensive judging community.
The selection of judges for the MUSE Creative Awards is a meticulously curated process, gathering an eclectic mix of experts from marketing and advertising firms, along with specialists from various disciplines across the globe. This diverse assembly ensures that each entry is evaluated with profound industry insight and specific expertise tailored to its category.
Fizza Shah
Driven by her passion, Fizza Shah has consistently demonstrated her dedication as a member of the Creative team at IAL Saatchi & Saatchi since 2014, eventually ascending to the role of Creative Director at Grey Pakistan, where she oversees projects across various brands. Renowned for her innovative approach, Shah has been instrumental in crafting groundbreaking campaigns for some of Pakistan’s premier brands, including Tapal, National Foods, Continental Biscuits, and Dalda Foods, among others. Her ability to think beyond the conventional has significantly contributed to reshaping brand narratives and setting new creative standards.
One of her notable achievements includes the acclaimed campaign that reimagined the classified section for Jang newspaper, earning a PAS Award in 2017. This initiative revitalized the newspaper’s classified ads and enhanced the publication's overall appeal in an era dominated by digital media. Beyond her professional accomplishments, Fizza harbors a unique interest in hot air balloons, a fascination that mirrors her aspirational and lofty creative ambitions. Additionally, she possesses an extensive collection of notebooks, a testament to her love for ideas and planning, despite them remaining untouched.
Jenn Szekely
Jenn Szekely is the managing partner of Coley Porter Bell's U.S. operations from New York and serves on its Board, boasting over twenty years of B2C and B2B branding and marketing experience across retail, technology, hospitality, FMCG, nonprofit, manufacturing, and healthcare sectors. Prior to her current role, she was the Executive Director of Marketing & New Business at FutureBrand North America, where she spearheaded marketing and new business efforts, significantly expanded the company’s presence to the West Coast, and worked with notable clients such as Cisco, Peloton, Honeywell, Tupperware, Hard Rock International, Microsoft, and Forever 21.
Her professional journey is marked by her involvement in a broad spectrum of strategic and creative projects. Jenn has applied her skills to develop brand strategies, brand architectures, and naming conventions, as well as to oversee creative efforts in visual identity, packaging, digital presence, and trade show experiences. Additionally, her creative expertise extends to the design of hotel and retail interiors, showcasing her versatile skill set and innovative approach to branding and marketing across various platforms and industries.
Birger Linke
Birger Linke boasts a rich career spanning over twenty years, seamlessly transitioning between roles as a creative and marketer. His journey includes significant contributions to renowned agencies and brands such as Peter Schmidt Group, Springer & Jacoby, Saatchi & Saatchi, JWT, Leo Burnett, BBDO Interone, and DMG. Notably, Birger founded TBWAVietnam, took on entrepreneurial ventures as a partner in two startups, and now serves as the Global Group Creative Director at MindChamps, an organization at the forefront of educational innovation.
Throughout his diverse career, Birger has excelled in various fields including advertising, digital, and interior design, earning him over 120 national and international accolades. Among his landmark campaigns, the “TransMariner” for the Republic of Singapore Navy stood out globally, his Coca-Cola "Olympic Beat" campaign achieved 400 million views in its debut month, and he pioneered the first WeChat advertisement for BMW, significantly boosting the profiles of Saatchi & Saatchi Singapore and TBWAVietnam in their respective markets. Outside of work, Birger engages in lecturing and speaking about marketing and advertising throughout Asia, undertakes design projects, and possesses a Private Pilot License.
The 2024 MUSE Creative Awards introduces an exhilarating Grand Jury Panel, composed of eminent jurors whose unparalleled passion and expertise ignite the evaluation process.
Dive into the heart of creativity with the MUSE Creative Awards Grand Jury Panel. This is your chance to shape the future of design and join the ranks of esteemed jurors. Embrace this unique opportunity to spark innovation and celebrate beauty in the creative universe today!
