Interview with Shang Yao-yuan of impact advertising.co.

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Shang yao-yuan | New York Photography Awards

Shang yao-yuan | New York Photography Awards

Shang Yao-yuan

When he was 16 years old, Shang Yao-yuan began using a Nikon SLR film camera for school work. He discovered his love for photography and explored color and composition to create beautiful photos.

Interview With The 2023 New York Photography Awards Winner – Shang Yao-yuan

1Can you introduce yourself and talk about how you got into photography?

Hi, my name is Shang Yao-yuan. When I was 16, I started owning an expensive Nikon SLR film camera and a set of lenses because of my schoolwork needs. Then I discovered that I could take many beautiful photos via camera, which made me enjoy it and begin to discover the nature of beauty around me.

2Where did you study photography?
Explore by reading books and hands-on experience by constantly taking pictures and joining photography clubs to learn.
3Do you remember your first shot? What was it?
When I was 16, I discovered that through color and composition I could make myself and my classmates very fond of it. My first shot was "A Little Sapling."
4What equipment do you use?
Canon EOS 5D Mark III
5What do you hope to achieve?

I hope that my work can be seen and moved by more people, and that I can continue to win awards.

6What compliment inspired/touched you the most?
Your work can be very special and unique and should be seen by more people.
7What inspires your unique storytelling?
As an advertising and marketing planning practitioner, I know the power of a photo is huge, and I strive to achieve breakthroughs in my work every time.
8What THREE (3) words describe your photography style?
Beautiful, simple and impressive
9Congratulations! As the winner of the New York Photography Awards, what does it mean for you and your team to receive this distinction?

I am sure of myself and want to participate every year. Through this competition, I can improve myself and develop a better and more international photographic eye.

10Can you explain a bit about the winning work you entered into the 2023 New York Photography Awards, and why you chose to enter this project?

This is an international competition that confirms one's own level, and a competition that photographers must not miss.

11How has winning an award developed your career?
It can give me a more international perspective, and break through my current shooting style, and make me better.
12Name 1-3 photographers who have inspired you.
Most probably Steve Mccurry or Mary Ellen Mark.
13What was the best piece of advice you were given starting out, by a mentor or your role model?
Light and shadow are complex. They can be seen with the eyes, but may not be captured by the camera. They must be experienced with heart and use skills to break through and solve them.
14What advice would you give someone who would like to become a photographer today?

Observe more carefully, don't rush to take a lot of random photos, look at the photography works of international masters, first conceive and then take action to implement.

15What is your key to success? Any parting words of wisdom?

Do more, experience more with your heart, use more thinking to make corrections and develop your own style.

16How do you stay in that space of being receptive to new information and knowledge?
Often develop opportunities to interpret international award-winning works and participate in more competitions.

Winning Entry

There is the most primitive way of fishing at night | 2023

NYPA-Shang-yao-yuan-impact-advertising-co
A few fishing boats hidden in a fishing port and will go out to fish in the dark during special periods ...
(Read more at New York Photography Awards)

Shang Yao-yuan

When he was 16 years old, Shang Yao-yuan began using a Nikon SLR film camera for school work. He discovered his love for photography and explored color and composition to create beautiful photos.

Read more about this article from René Kuipers From the Netherlands, the 2023 Silver Winner from the New York Photography Awards.

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