Interview with Keshav Vasudevan from United States

Luao Liu | MUSE Creative Awards
Interview with Luao Liu from United States
January 11, 2024
The Immersive Wonders of the 2023 MUSE Creative Awards
The Immersive Wonders of the 2023 MUSE Creative Awards
January 11, 2024

Keshav Vasudevan

Keshav Vasudevan is a seasoned product leader known for turning SaaS technology ventures into multi-million dollar enterprises. Vasudevan's passion centers on utilizing technology to address real-world problems and create a positive impact on society.


Interview With The 2023 TITAN Business Awards Winner – Keshav Vasudevan

1Please provide us with a brief bio of yourself.

I'm a seasoned product leader with a track record of transforming SaaS technology ventures into multi-million dollar enterprises. My passion lies in leveraging technology to solve real-world problems and make a positive impact on society.

Equipped with a profound grasp of technology, engineering, design, and business, I approach product development with an acute awareness of user needs and market trends. My skill in transforming complex technical concepts into tangible, practical solutions has played a pivotal role in driving the success of several companies.

My expertise spans a diverse range of industries, including API design and development, performance testing, and now public safety. Under my leadership, these platforms have gone on to achieve product-market fit, surpass investor expectations, and established themselves as category-defining leaders in their respective markets.

Beyond my professional endeavors, I'm an avid sketcher, a voracious reader and a rock climber. In my spare time, I also enjoy hanging out with my cat, Chutney.

2What is your role in the company?
As Head of Product at Prepared, I spearhead the entire product management and product design functions. I'm also responsible for overseeing the company's product strategy, roadmap, and execution, ensuring that Prepared's innovative solutions continue to meet the evolving needs of its users.
3Please tell us more about your organization.

Prepared is a GovTech company revolutionizing the 911 system by empowering dispatchers with real-time access to rich information from callers during emergencies. This includes pictures, videos, livestream data, and GPS location, all of which are instantaneously transmitted to first responders assigned to the emergency.

Prepared's mission is to save lives by bridging the critical gap between 911 callers and first responders, ensuring that first responders have the information they need to make informed decisions and provide timely, effective assistance.

4Describe the industry your organization is specialized in, as well as its main characteristics.

Prepared operates in the dynamic and critical realm of public safety technology. This industry is characterized by its focus on saving lives and protecting communities through the development and implementation of innovative technologies, emergency processes and operations. Public safety technology encompasses a wide range of solutions, including emergency response systems, communication tools, data analytics platforms, and wearables.

The industry is constantly evolving as technology advances, and companies like Prepared are at the forefront of this innovation, leveraging the power of technology to enhance public safety and improve emergency response times.

5Congratulations! As the winner of the TITAN Business Awards, what does it mean for you and your team to receive this distinction?

Securing a medal from the TITAN Business Awards is a humbling affirmation of the tireless effort invested by myself and the teams I've been a part of in helping steer technological solutions that positively impact the world around us. This accolade reignites my fervor for leveraging technology as a force for societal betterment and bringing life-saving products to the market.

The recognition fuels our collective determination to harness the latest and greatest in technology to address critical public safety challenges and drive us toward a brighter, safer future. The TITAN Business Awards stand as a testament to the power of recognizing excellence and ingenuity in the business world, serving as a driving force that propels individuals and companies to strive for greatness while setting new benchmarks of achievement.

6How has winning an international award help promote your organization?

Winning this international award has reignited our collective passion for doing everything we can to use the latest and greatest in technology to solve important problems faced both individuals and society as a whole.

The award has also fueled our internal motivation, encouraging us to push the boundaries of innovation and continue developing cutting-edge solutions that make a tangible difference in the world.

7What are the challenges of developing / marketing your winning entry(ies)?
The questions as part of the nomination of the TITAN Business Awards were incredibly thought-provoking, and given the prestigious jury that was used to judge the nominations, the pressure was definitely high. The award program did help entrants through great case studies and interviews published on their websites about past winners that gave entrants a glimpse of what the judges look for.
8As a business owner, please tell us more about your ideation process.

As a product leader, I'm a strong advocate for the problem discovery process. This involves delving deeply into the target market's psyche, understanding their motivations, systems, and experiences. It also encompasses market analysis, competitor assessment, and staying abreast of business, legal, and technological trends.

Through this comprehensive discovery process, we gain insight into the most pressing challenges faced by our customers. This allows us to test potential solutions that effectively address these problems, ultimately enhancing our business margins.

9What is your own definition of a successful team / organization / business?

A successful team, organization, or business is one that achieves its goals and objectives in a sustainable way. It is also one that has a positive impact on its stakeholders, including its employees, customers, and community. Some of the characteristics of a successful team include:

A clear vision and mission: Successful teams, organizations, and businesses have a clear understanding of what they want to achieve and why they exist. This vision and mission should be communicated to all stakeholders and should be used to guide decision-making.

Effective leadership: Successful teams, organizations, and businesses have strong leaders who are able to inspire, motivate, and empower their teams. These leaders should have a clear vision for the future and be able to create a culture of accountability and performance.

Strong teamwork: Successful teams, organizations, and businesses are built on strong relationships. Team members should trust each other, be willing to communicate openly, and be able to work together effectively to achieve common goals.

A focus on results: Successful teams, organizations, and businesses are focused on achieving results. They should set clear goals and objectives and be able to measure their progress against these goals.

10What led you / your organization to become successful within the industry you are currently in?

Our success stems from a deep understanding of the industry's needs and a commitment to providing innovative solutions that address real-world problems. We prioritize customer-centricity, constantly seeking feedback and incorporating it into our product development process.

Our team's expertise, combined with a culture of agility and adaptability, enables us to navigate the ever-evolving landscape of our industry. We embrace emerging technologies and trends, ensuring that our solutions remain relevant and effective.

11How has the country, you are based in, helped move your industry forward?

The United States is a global hub for technological innovation, attracting some of the brightest minds to tackle humanity's most pressing challenges. Being situated in New York City exposes us to a diverse pool of talented individuals, fostering a collaborative and stimulating environment.

The country's strong emphasis on entrepreneurship and investment fuels the growth and advancement of our industry. Government initiatives and private sector support provide the necessary resources for startups and established businesses to thrive.

12What are the current trends in the business industry that you are most excited about?

I’m really excited about the growth and advancement of computing power that will led to new, powerful machine-learning capabilities.

In the last century, technology has advanced at an unprecedented pace, particularly in recent decades. Moore's Law, which accurately predicted that the number of transistors on a microchip would double approximately every two years, has enabled us to pack more transistors onto each chip, significantly increasing processing power.

Additionally, new materials are being developed that can further enhance transistor performance. For instance, silicon germanium (SiGe) can be used to create transistors that are faster and more efficient than those made from silicon.

This surge in processing power has fueled the internet and the devices that connect us to it. With the advent of the internet and web 2.0, an increasing amount of information is processed in a machine-readable format, allowing computers to assist humans in analyzing and extracting key insights from this data. The volume of data being generated is also growing exponentially, driven by the proliferation of digital devices and the widespread adoption of online services. This vast trove of data holds valuable insights that can be used to improve decision-making, optimize operations, and gain a competitive advantage.

The advancements in processing power, the instant availability of computing resources from the cloud, and the exponential growth of data have ushered in the latest technological revolution—the age of AI. The availability of more powerful computers has enabled the development of more complex and sophisticated AI algorithms, leading to breakthroughs in areas such as natural language processing (NLP), computer vision, and machine learning.

13What resources would you recommend to someone who is searching to improve their business prospects and organizational success?

For those seeking to enhance their business acumen and organizational success, I would recommend the following strategies:

Identify a core problem to solve: Focus on addressing a significant problem faced by your target audience.

Embrace continuous iteration: Continuously refine and test potential solutions, prioritizing speed over rigid processes.

Maintain an outcome-focused approach: Be laser-focused on achieving measurable results that positively impact your end users.

Educate the market with empathy: Effectively communicate the value proposition of your solutions, understanding your customers' needs and perspectives.

Generate demand: Continuously generate interest and demand for your solutions, demonstrating their tangible impact on users.

Additionally, I highly recommend reading books like "The Hard Things About Hard Things" and "The Lean Startup" for valuable insights into business strategy and execution. Networking with industry experts and participating in investment networks can also provide valuable guidance and support.

14Where do you see the evolution of the overall business industry in the next 5-10 years?

I'll focus specifically on the technology aspect.

Artificial intelligence (AI) will become increasingly pervasive, automating tasks, making decisions, and even creating new products and services. AI is already being used in a wide range of applications, from self-driving cars to medical diagnosis. As AI technology continues to develop, it is likely to become even more integrated into our everyday lives.

Machine learning (ML) will be used to analyze vast amounts of data, enabling businesses to gain new insights and make better decisions. ML is already being used by businesses to improve customer service, optimize supply chains, and detect fraud. As ML technology continues to develop, it is likely to be used in even more ways to improve business processes.

The Internet of Things (IoT) will connect billions of devices, creating new opportunities for data collection and analysis. The IoT is already being used to track assets, monitor environmental conditions, and improve customer service.

Cloud computing will continue to grow, providing businesses with access to scalable and cost-effective IT resources. Cloud computing is already being used by businesses of all sizes to reduce costs, improve agility, and increase innovation.

15Who inspired you in your life, and why?

My mother stands as a beacon of inspiration, shaping my values and molding me into the individual I am today. Her unwavering support and unwavering belief in my abilities have been instrumental in my journey.

From her, I've imbibed qualities like resilience, empathy, and a strong work ethic. These traits have not only helped me navigate the challenges of life but also guided me towards success in my professional endeavors.

Her unwavering belief in my potential has instilled in me a sense of self-confidence that has enabled me to tackle daunting tasks and pursue ambitious goals.

16What is your key to success? Any parting words of wisdom?

In my pursuit of success, humility and curiosity have been my guiding lights. These two traits have empowered me to approach every moment, every person, and every situation as an opportunity for learning and growth.

Humility allows me to acknowledge that there's always more to learn, fostering a willingness to seek out diverse perspectives and embrace new ideas. It also opens doors to meaningful collaborations with teammates, enabling us to collectively tackle complex challenges and achieve remarkable outcomes.

Curiosity drives me to explore the world with an open mind, constantly seeking to understand the underlying mechanisms and patterns that shape our experiences. This insatiable inquisitiveness has led me to uncover critical problems that I can solve for my customers, making a meaningful impact on their lives.

Winning Entry

Head of Product | 2023

Head of Product | Keshav Vasudevan

Keshav currently leads the product department at Prepared, which includes product management, product design and product marketing, and brings …
(Read more at TITAN Business Awards)


Keshav Vasudevan

Keshinpoint

Keshav Vasudevan is a seasoned product leader known for turning SaaS technology ventures into multi-million dollar enterprises. Vasudevan's passion centers on utilizing technology to address real-world problems and create a positive impact on society.


Read more about this interview with Push Sharma from Singapore, the Gold Winner of the 2023 TITAN Business Awards.

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