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Step aside, ordinary screens. Adidas has just redefined visual storytelling with a mind-bending 3D spectacle unlike anything you've seen before.
Forget clunky glasses – this immersive experience blasts vibrant action right onto a 90-degree LED canvas, wrapping the brand's new Singapore flagship in pure innovation.
But this isn't your average animated sequence. Triken Studios, the mastermind behind the magic, pulled off the unthinkable: integrating eight live-action athletes and celebrities into the 3D world, seamlessly weaving their movements through a CG obstacle course in real time. Imagine footballers dodging fiery blocks, dancers defying gravity, and influencers leaping through portals – all happening simultaneously in a mesmerizing dance of light and technology.
This endeavor aimed to redefine the boundaries of filmmaking while simultaneously achieving mastery within those redefined parameters. The central difficulty involved crafting an illusion of depth and movement using a single camera while guaranteeing the safety of the performers and their seamless interaction within the virtual environment. Triken's meticulous planning, including a detailed 3D animatic, made this impossible dream a reality.
But wait, there's more! The stunning 3D spectacle wasn't confined to the Knightsbridge Mall. Triken conjured up additional angles and edits, crafting a captivating 1-minute video for social media, ensuring every platform buzzed with the Adidas brand's audacious vision.
This innovative achievement transcends its visual appeal. It exemplifies the power of imagination, pushing technological frontiers to create experiences that fundamentally alter brand interactions. So next time you're in Singapore, stop by the Adidas Brand Centre and prepare to be blown away – glasses-free!
Credits
Entry Title: Adidas Brand Centre Glasses-Free 3D LED
Entrant Company: Triken Studios
Client: Adidas
Winning Category: Video - Live Experiences
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