Interview with Olaf van Gerwen from the Netherlands
Interview with Jing Wu from China
August 31, 2023
The Ingenious Jurors of the 2023 TITAN Property Awards
August 31, 2023
Olaf van Gerwen
Olaf van Gerwen possesses remarkable skills and abilities. As the Director, Cinematographer, and Global Creative Director at Chuck Studios, his mission is to assist brands in attaining uniformity and uniqueness, leading to the enhancement of brand value.
Interview With The 2023 TITAN Brand Awards Winner – Olaf van Gerwen
1Please provide us a brief description of your brand/organization.
Chuck Studios is where ‘food goes to get famous. We help brands achieve consistency and distinction which will ultimately translate into brand equity!
2Why did you choose to enter the TITAN Brand Awards?
Our Culinary Identity for Miller showcasing dancing liquids and bottles was featured in two global campaigns. We’re proud of that and believe that Miller’s identity is strongly connected to their audience in a very fun, dynamic and distinctive way. We shoot many beer ads and often get briefed to do very similar things so this gives us the chance to showcase and share our process with excitement.
3Congratulations! As the winner of the TITAN Brand Awards, what does it mean for you or your team to receive this distinction?
The TITAN Brand Awards gives us the opportunity to highlight the identity work we do. We help the mid-funnel content work much harder but this kind of work is usually not celebrated on global platforms around the world. Which is why we’re over the moon to receive this award to get recognition for this work.
4How has winning an international award help promote your brands/ organization?
Recognition from our peers is a significant factor in building a reputable image. When fellow professionals acknowledge and appreciate our work, it establishes credibility and validates the quality of what we do. This recognition acts as a testament to our expertise and skills, which in turn enhances our standing within our industry.
5What is the mission and vision of your brand/ organization?
Chuck Studios is here to make your food product a superstar. Often the product is not the star of the show, but here at Chuck Studios, our thinking starts with your product!
6Please tell us more about your ideation process, and what it means for the advancement of your brand / organization.
We obviously take the brand’s values and DNA as a base for ideation. We love to get inspiration outside of the office because that’s where we find the best answers. How do we do this? We simply pay attention to human behavior and keep consumer centricity in mind. We like to understand the why and always underpin ideas with consumer truths.
7What led your brand / organization to become successful within the industry you are currently in?
We believe in the power of specialization. We operate within the food and beverage space which has given us the opportunity to focus more in this world instead of doing a little bit of everything. This means we have deep knowledge of categories, consumers and companies we work for.
8Could you share some information on any brands / plans that you are currently in the works of preparing?
We’re happy to see the biggest manufacturers and brand owners in food and drinks knock on our doors. So there’s more coming!
9What is your key to success? Any parting words of wisdom?
Deep specialization and expertise is the key to focus. And without focus the whole world would be blurry.
Winning Entry
Chuck Studios | 2023
Beer looks like...beer. This makes it difficult for consumers to differentiate one brand’s image from the next. Molson Coors asked us to do …
(Read more at TITAN Brand Awards)
Olaf van Gerwen
Olaf van Gerwen possesses remarkable skills and abilities. As the Director, Cinematographer, and Global Creative Director at Chuck Studios, his mission is to assist brands in attaining uniformity and uniqueness, leading to the enhancement of brand value.
The 2023 TITAN Brand Awards is thrilled to present its list of prodigious winners in its inaugural year!