I am the founder and lead product designer of Right Group CO., Ltd. (hereafter RG). RG originally started as a full-service design and printing company back in 1985 where we established our primary expertise in various printing coatings. But in 1995, we saw an untapped and growing market on lens and screen protector for electronics products like cameras, hand held PDA and mobile phones. We then decided to leverage and expand our expertise from print coatings to optical film coating as well to leverage on this trend.

This strategic decision pays off when Apple’s iPhone 3 took the world by surprise with a super low price of USD199 during 2008, causing a major market disruption and acute increase of ‘full screen’ smart phones users. Since then, Right Group had successfully been among the very first to develop and capture the market for products and solutions ranging from high end tempered-glass for smart phones, tablets, laptops and gadgets, to hybrid compound material and specialize optical film screen protection.

I have always loved smart and simple designs, be it a simple piece of artwork or a smart product I can find in the market. When RG was still a printing company, my interest was never only on the printing aspect of my business, I am also very curious and interested on what my clients do for their business that requires my printing service. The idea of creating a viable product from scratch using innovative technology and smart concepts to solve a problem always intrigued me.

The boom of the consumer handheld devices in the mid 90s gave me a chance to fulfill this long calling of mine which is where I started our flagship brand name Monifilm. It also when I began my journey as a full-fledged designer and I was also heavily involved in the research, design and development aspect of screen protection related product.

To me, the A to Z of designing a product is a very challenging yet enjoyable process, especially when the end product is well received by the user the design is intended for.

Right Group Co, Ltd was originally established in 1985 as a full service design and printing company. In 1995, we made a strategic business revamp into the specialised optical film screen protection industry with our flagship brand name Monifilm. Over the years, we had successfully designed and developed multiple award winning solutions and products like our Xapphire Tempered Glass and Patented Snap To Hide Magnetic Privacy Screen Protector.

We are now one of the leading screen protector manufacturer and developer of screen protection products and optical film solution for consumer electronic and industrial applications with a network of clients and business associates that stretches across the United States, the Middle East, Europe, Japan and Asia.

As a General Manager, my main job internally is to make sure my team have the resources and environment to work their utmost best. Externally, I try to build and maintain a good relationship with various suppliers. But the most enjoyable part of my work is being the lead designer! Apart from my own input, a big part of my work is to bring out and integrate various talent and idea of my design team to create a workable and market driven product.

• Solutions to pressing market needs and wants.
• Smart yet meaningful designs that are intuitive to use.
• Closely aligned with intended user' goals and aspirations.
• Built to last for long-term sustainability.
• Premium yet eco-friendly material and process.

Our design begins with identifying trending or pressing consumer needs with constant market research, followed by meaningful feedback from our existing B2B clients. From there, our team would begin to brainstorm on all kinds of possible solutions that are not only based on the expertise we own but also other resources and expertise that we may need to expand.

The most challenging parts will be the ‘Proof of Concept’ where apart from vigorous experiment, strict testing and meaningful feedback from both our supplier and clients, we also need to do the necessary intellectual property protection throughout the product incubation period.

Once everything is set, we will begin a ‘pre-launch’ phase where we will begin all the quality and safety certifications and we would need to produce small quantities for our most trusted clients. This would also be the time where we would participate in international design awards to ‘test out the waters’. When need be, we will continue to recalibrate and tie up any loose ends with more testing before we prepare for the full launch of the design to the market.

Located in an area with a hot and wet summer, a rainy winter, autumn of hurricanes and it is also within the area of earthquakes, most of the people in my home country are strong believers in respecting and adapting to nature and often seen as cultured, hardworking yet tough and vigilant.

This is why it is like a second nature of me to adopt a more ‘eco-conscious’ and holistic approach to my design, making sure whenever possible, cutting all waste of unnecessary resources with sustainable methodology to create the end product.

Yes, every little detail including environmental change and education around us has impact on our design process and thoughts.

We are very grateful to the prestigious jury in recognizing our designing efforts. Winning the 2023 NY Product Design Awards, especially in the Social Design for Sustainability means a great deal to our design team because the winning product [Snap To Hide Eco Flex | Antivirus Magnetic Privacy Screen Protector] was our very first ‘Stay Clean + Go Green’ design initiatives project we started in response to the challenging pandemic times.

Winning this award also serves as an important milestone on how our team perseveres when facing great adversity during tough times. The 2023 NY Product Design Awards is also the very first award we received from New York, United States, the birth place for the world’s most creative and leading designs. Again, we are very honored and grateful.

Snap to Hide Eco Flex is the market’s first Eco-Friendly Magnetic Privacy Screen Protector that is made from Monifilm's latest EcoFlex Technology.

This technology uses biodegradable triacetate cellulose or TAC as core material to reduce 80% of carbon emission during production and is integrated with Monifilm's award-winning “Snap to Hide” patent in a mere 0.32m, full flat ultra slim unibody design. It provides an easy & seamless screen privacy protection with cutting-edge features like anti-bacteria, anti-blue lights, anti-reflections, anti-glare, anti-smudge & a 70% screen transmittance clarity.

As mentioned earlier, this is a project we hold very close to our hearts. We decided to enter this award because the NY Product Design Awards was among the few who has a Social Design category. We feel this is a very good match for us to enter the award.

The unprecedented market disruption from the pandemic had challenge us to rethink our corporate product design approach to focus not only on product core functionality but also on adding health, safety and eco-friendly elements to the design mix.

Snap to Hide EcoFlex magnetic privacy screen protector integrated two of our otherwise very different product concept and created something very different from what we had been doing for years.

Screen privacy & anti-bacteria/virus screen requires 2 rather very different expertise. Adding to these challenges are the unforeseen lockdowns & quarantine regulations from different parts of the world. We realized the need to make full use of any remote working technology we can get and started an AD-HOC team to quickly integrate resources from both teams and supplier to accelerate and get back to the momentum of design and development.

In short, this is an ambitious design where we require new focus on adding anti-virus, anti-bacteria and biodegradable core material in response to what we believed to be the next emerging post pandemic trends.

• Ability to solve real world problems with creativity, innovation and technology.
• Provide meaningful and intuitive user experience with product that are both eye-pleasing and useful.
• Opportunity to add value to the economy and society as a whole.