We run a small and intimate packaging design agency based in Malaysia, a country known for its vibrant multiculturalism. We intentionally keep our team size small because it allows us to focus more precisely and deliver high-quality work for our clients.

At our agency, we value a hands-on approach. Our creative team is involved in every step of the process, from understanding the client's brief and conducting research to conceptualization and overseeing print production. We don't just meet client requirements; we aim to inspire them with the full potential of their products.

For me, a good design strikes a balance between artistic expression, commercial value, and effectiveness. The beauty of art is its ability to effortlessly captivate our attention. Commercial viability ensures that the design is relevant and accessible to its intended audience. Effectiveness is key—a design must deliver positive results. And if a design can provide additional value to the audience, it's even better.

A good design, in essence, is the result of passion and dedication. When everyone involved puts their heart and soul into supporting the design, it becomes something truly exceptional.

At our agency, we believe that each packaging design should be tailored to specific audiences. We value flexibility in design styles as our focus is not on designing for ourselves but for the public. Every brand and product has its unique positioning, requiring different treatment and styles to suit its specific audience.

However, there is one notable style worth mentioning—our "packaging affinity." We don't just take care of the packaging design itself; we also consider the surrounding ambient where the product will be displayed. Our goal is to ensure that the product stands out from competitors in the market.

Our design process revolves around understanding the purpose, conducting thorough research, ideation, execution, multiple rounds of review and revision, fine-tuning, and finally, impressive presentation. As packaging designers, it's crucial for us to listen not only to the client but also to the market.

We believe in staying connected to the pulse of consumer preferences and market trends, ensuring that our designs are relevant and impactful. By continuously seeking insights and feedback, we strive to deliver designs that resonate with both clients and their target audience.

No, my country's cultural heritage does not have a significant impact on my design process. While I grew up in Malaysia, our market is heavily influenced by trends and technologies from Western and Northern countries. The preferences and expectations of our clients and target audience are often shaped by these external influences.

However, the impact of cultural heritage may vary depending on the objective of the project. If the goal is to develop an authentic local specialty product, then the concept and design would be based on the local cultural heritage. In such cases, we embrace and incorporate elements that reflect the unique traditions and aesthetics of our country.

We're absolutely thrilled about our winning project, Wonda Gold & Wonda Premium packaging design! It marked a significant milestone for the Wonda brand as they introduced their first-ever instant coffee products to the world. Being part of this ground-breaking journey was truly amazing.

As a team, we embraced the challenge of creating captivating packaging for Wonda, a well-known RTD coffee brand from Japan. We conducted extensive consumer research and strategically planned every aspect of the designs to ensure they would stand out in the competitive coffee market.

Our dedication and passion resulted in packaging that perfectly captured the essence of the Wonda brand. We knew we had something special in our hands, and entering this project into the 2023 MUSE Design Awards was an easy decision. Winning this prestigious recognition validates our team's talent and expertise.

We're overjoyed to share this achievement with our clients and the design community. It motivates us to continue pushing the boundaries of design in future projects. Receiving this award from the MUSE Design Awards is an incredible honor, and we can't wait to see what the future holds.

Creating the packaging design for Wonda Gold & Wonda Premium presented us with various hurdles to overcome. With a competitive market landscape, we embarked on extensive research, exploring both online and offline sources. We developed 15 distinct design concepts and underwent 17 rounds of revisions. Over two hundred visuals were carefully crafted and evaluated, ensuring the designs aligned with the brand's identity and effectively communicated on the shelf.

What made this project particularly challenging was the limited budget we had compared to larger-scale productions. We didn't have the means to develop custom bottle designs using special materials or molds. However, we embraced this constraint and approached the project with meticulous attention to detail.

By leveraging the available resources, we focused on refining the graphics, conducting multiple color experiments to achieve accuracy, and incorporating a top seal label to enhance the overall product presentation. Despite the financial limitations, our dedication and ingenuity allowed us to elevate the packaging to new heights.

The success of Wonda Gold & Wonda Premium design speaks volumes. The final outcome not only met but exceeded the expectations of our client, leaving them delighted with the results. It's a testament to our ability to deliver exceptional solutions even when faced with constraints.

Winning this prestigious award has brought immense joy and excitement to our team. It's a moment of celebration that we eagerly share with our clients, who take pride in choosing us as their creative partners.

As a boutique-size design agency, we have cultivated long-term relationships with a select group of clients, forming strong business partnerships. We are incredibly grateful to these clients who have placed their trust in us for over a decade. It's not easy to find clients who share our values and vision, but we remain committed to seeking like-minded collaborators.

Receiving this award serves as a testament to our team's unwavering dedication, boundless passion, and relentless hard work. It reaffirms our belief in the value we bring to the industry and fuels our motivation to continue pushing boundaries. We eagerly anticipate what lies ahead, embracing new opportunities and challenges with enthusiasm.

1. The exhilaration of presenting our clients with awe-inspiring design proposals in every project, leaving a lasting impression on them.
2. The journey from receiving a job brief to witnessing the final product launch is akin to the birthing process, breathing life into a new creation and introducing it to the market.
3. The opportunity to showcase our masterpieces in the open gallery of the marketplace, where our designs have the power to captivate and inspire.

In the coming years, I anticipate two major trends shaping the design industry: the emphasis on sustainability and the integration of AI.

Firstly, the concept of green packaging and environmentally-friendly materials will continue to gain momentum. However, we need a collective effort from the industry to accelerate progress and effectively combat global warming. As designers, we can contribute by advocating for more green packaging technologies and raising awareness at an individual level.

Secondly, the integration of AI into design processes is transforming the industry at an unprecedented pace. The strong connection between design and technology has resulted in rapid advancements. As AI becomes more integrated into design software, the role of practical skills may evolve. The future holds possibilities that were unimaginable just a decade ago. It's an exciting time where the boundaries of design are expanding, and the potential for innovation is vast.

Life is a journey filled with unexpected inspirations, and one person who has had a profound impact on me is my elder sister, Joan. Her simple acts of kindness and her ability to embrace different perspectives have shaped the way I approach life and work.

As a small kid, I remember how Joan would offer comforting words and encourage me to see things from a different angle. It taught me the importance of being open-minded and inviting diverse viewpoints into my mind. Her influence has become one of my core values, guiding me in both personal and professional endeavors.