I founded Serpact in 2016, with the sole focus – SERP optimization (commonly known as SEO in Bulgaria). In a short time frame, I managed to build a team of over 18 industry experts, and today Serpact is one of the market's leaders both domestically and abroad.

My background is in fact sport - I was a football player. But I realised it isn't my super power, so I started doing online business.

Selling products online shows me how creative and interesting this area is. The agency I hired shows me that I can outrank giants like Amazon or Wikipedia, doing quality and smart strategy. So I was thrilled at how search results happened and I started reading and experimenting with it.

I like web design, because it is “alive” - people interact with it, they communicate with it.

Design has to be beautiful and attractive. But most importantly - it has to be easy to use and efficient. There is nothing worse than a design that no one uses or likes.

Clean, simple, easy to understand, stylish.

Firstly, I make a drawing, some scheme - how it has to work and how to look. After that I discuss it with my colleagues and we go to make it live and to test it.

Biggest and best brands are my inspiration. Their designs are tested many times and they are used by millions a day.

Designs and search results are more and more human-oriented.

Spam era is over. Now you have to bring real value to users and that will benefit you back.

We are so happy to win this award. The great value is showing that our work is effective and helps our clients in their business development!

DSK Bank is one of the biggest financial banks in Bulgaria, with more than 300 entities. Finding their local offices is crucial for their business.

More than 300 entities in Google maps, with incorrect or missing information, duplicates or missing offices, and many hours of human work - the challenge is really big. Also, to optimize our work and to analyze the performance of all these listings, we create an in-house tool to manage and monitor them.

It is evidence for us that working hard brings results. And when you strive for perfection - it will be visible by people, businesses and colleagues. In fact - really good work makes the whole digital marketing business go to the next higher level.

- Changes

- The community

- The results

Our country, Bulgaria, had hard times. We do a lot of things with our own hands. Life is not very easy. That requires you to be creative, to think out of the box and to be clever.

So we have marketing specialists that use some original and non-standard approaches.

More and more people oriented, with better targeting and personalization.

To be curious, to read and learn each day, to experiment and test. When you find a good road that delivers, you walk into many bad roads before that.

Find the forums and good media in your niche. Search for good design, SEO or marketing blogs - there are tons of resources. Also.. human connections are more precious, friendship with colleagues, etc.

I have only one football match in the First Professional League in Bulgaria :)

My father and mother, my wife and my two daughters. I learn from it every single day.

Focus on details, not only Devil, God is there as well :) And be organized, structured and with a good discipline. Work proactively, be brave.