I am a person who was always impressed by visual arts and crafts (hence the title of my business – Craft Mark Studio). More than 12 years ago, I began my journey as a professional graphic designer, which has led me to where I am today – working with international clients on large-scale packaging and branding projects.
Becoming a designer was a natural flow of events for me – I was always drawn into arts from my early days. No wonder that later in life, I became interested in the graphic designer’s profession and got inspired by the vast potential it presented.
I own a graphic design business called Craft Mark Studio, together with my wife. My primary role is a creative artist and graphic designer, and my wife is a copywriter. I work on branding and packaging design projects for companies worldwide – US, UK, Canada and Europe.
I view design and art as an opportunity to offer my knowledge, experience and creative process to help individuals and businesses succeed. When creating a unique design concept, I become a part of the client’s creative team and dive into the product development process to achieve the desired outcome. My creative cooperation with a client results in beautiful visual aesthetics, allowing the business to get noticed and succeed in the ever-changing market, enriching the customer experience along the way.
I mostly enjoy developing branding and packaging projects. Due to their more extensive scope, these projects allow me to dive deeper into the creative state. I love using my skills to help new companies build their brand, develop new successful products and grow.
A good design to me is the one that results in customer appreciation, encourages brand awareness and product usage. Another vital feature of a good design is the ability to stand the test of time without feeling outdated soon.
I am a modern & minimalistic style admirer. Depending on the occasion and the client’s goals and vision, I always lean into these two aspects when working on a new project. I enjoy incorporating colors and bold solutions that make the product or brand stand out.
My design process always starts with a thorough research phase. It consists of gathering relevant design examples from the local and international market and evaluating potential opportunities. Then, the research of the brand and its target audience begins. I partner with my client to align our ideas, identify the brand’s story, define the strategic vision, plan actionable steps and dive into the creative flow. Following the exciting path of discovery, strategy and research, I develop packaging design that inspires, attracts and converts.
To some degree, cultural heritage plays a role in forming one’s design style; however, I continuously follow international design trends and expand my knowledge and understanding in this field based on the bigger picture.
Thank you! I truly appreciate this award and the ability to be among so many talented winners. This accomplishment acts as a stimulus to keep going forward in my path and strive to continue reaching new heights.
This award-winning BBQ seasoning line project consists of 8 design labels connected by a vivid colour scheme and engaging visual aesthetics. This product allows the users to have a fun barbecuing experience or have delicious meals at home. I’ve chosen to enter this project as it has been highly appreciated by the client and his customers, resulting in a long-term cooperation and substantial product sales.
The main creative challenge was creating an engaging product perfect for different occasions: barbecue events and the consumer’s kitchen. BBQ is socially accepted as an outdoor event; however, cooking great food at home can be as fun and exciting with the right products in your hands.
Winning this award has filled me with motivation to go forward and strive for even more accomplishments in my professional career. It is a great opportunity and honor to be selected among other industry professionals!
If I have to select three, it would be continuous evolution, taking part in new physical product launch and learning from inspiring professionals in the field.
Lithuanian design specialists are dedicated and professional members of the international design community – it’s a pleasure to represent a young yet evolved country in this field.
I believe the future of design is about quality collaborations and valuable partnerships. The growing importance of visually appealing design will lead to further industry evolution and growth.
My advice to the younger designer generation would be the following: “Be brave to be different and learn from the best ones. Always strive for quality and perfect your skills day by day. It all comes to achieving great results if you dedicate enough time and effort to what you do. Have patience and never take your talent for granted.”
I would recommend studying the works of influential designers. Also, I take inspiration from the following design websites and communities: The Dieline, Packaging of the World, Behance.
I don’t have any particular person in mind. However, in my younger days, I was highly inspired by the beauty of print design (flyers, catalogues) which gradually evolved into a passion for packaging.
Combine 10% of your talent with 90% dedication to do the daily work, and you will achieve great professional results.
Thank you once again for the excellent opportunity to be featured and awarded! I genuinely appreciate it. And thanks to everyone who has read this interview – I hope you got inspired to make your dream projects come true. The best of luck to you!
Martynas views art as one that results in appreciation, brand awareness, and product usage for all.