When you browse through the many types of alcohol in your local Walmart, what do you usually look for? Your usual brand, or the ones that are designed to stand out amongst the rest?
Špork is such a bottle. Designed with vigor, elegance, and a sense of style, it is one bottle you will never see in your local drugstore. Here's a taste of how it looks like:
The Špork Spirits are specially created for the opening of the restaurant Red Stag in Špork Palace, Prague, where its uniqueness in design and rarity is exemplified with its realistic illustrations.
Inspired by the coat of arms of the aristocratic Sweerts-Špork family who lived in the Palace during the 17th, the unusual shield-like shape of the front label brings out the feature of the brand itself and the general art style as well.
The inspiration for the slogan, ‘Crafted For Lifehunters’, is a callback to Antonin Špork, a 17th century aristocrat who loves to hunt. Even though hunting is not as popular as it was, the metaphorical meaning is perfectly encapsulated in the visuals and the copy.
Its elegant look has won the Grand Winner in the 2021 NYX Marcom Awards, a testament to its timeless beauty even amongst the marketing industry.
This could be your moment to give your brand, idea, or concept a spotlight of its own. Email me at andy@iaaawards.org, and we can assist you in bringing your work to life!