Shannon K, honored as the 2024 LIT of the Year, brings the struggles of routine to life in 9 to 5, a track that captures the relentless cycle of work with sharp lyrics and a captivating beat. The song’s dynamic arrangement mirrors the tension between duty and desire, while its visuals add another layer of depth, making it a standout. This powerful combination earned her LIT Music Video - Best Music Video Original Song, recognizing her ability to fuse storytelling with sound.
The 9 to 5 music video brings the weight of routine to life in a buzzing office where exhaustion lingers in the air. A male colleague played by Connor Barton is stuck in the endless cycle of deadlines and meetings, sits at his desk, visibly drained. The clock moves forward, but every second feels the same. Frustrated, he finally pushes his chair back and stands, ready to step away from it all. That’s when he catches a glimpse of the star of the music video, Shannon K across the room—just as caught up in the grind, phone pressed to her ear, stress etched across her face.
With a quiet rebellion, he turns to her with an unexpected invitation. Shannon hesitates for just a second before her expression shifts—her tired eyes suddenly filled with something lighter, something hopeful. A simple “yes” changes everything. The dull routine, the suffocating repetition, all of it fades into the background. In that moment, the video captures the song’s deeper meaning, it tells the struggle of the daily grind and about the small, unexpected choices that remind us there’s more to life beyond it.
The scene shifts from the rigid office walls to the dim glow of a bar, where the weight of the workday slowly fades. Under the rich hues of green and red, the two laugh, talk, and let themselves unwind, their stress melting into the rhythm of the night. The once-tense atmosphere of deadlines and phone calls is replaced by something lighter, freer.
Just as their world begins to open up, the scene transitions again, this time to the vast openness of the shore at Santa Monica, United States. The golden glow of the beach replaces the neon-lit bar, waves lapping at their feet as they run along the sand, lost in the thrill of newfound connection. The contrast is striking, no longer confined by desks and schedules, they revel in a feeling that’s as refreshing as the ocean breeze. It’s a visual journey that mirrors the song’s essence, showing that breaking free from the grind is more than leaving the weariness of work behind, it’s also about rediscovering the moments that make life feel limitless.
Directed by the ever-talented Annabelle Kumaar, the 9 to 5 music video transforms the struggles of daily life into a cinematic escape, capturing the beauty of letting go, even if just for a moment. The combination of Shannon K’s emotive vocals and the legendary Kumar Sanu’s unmistakable depth brings a warmth that makes the story feel all the more immersive. Their voices weave together effortlessly, turning the song into an invitation to take a breath, embrace spontaneity, and romanticize the little moments that make life feel bigger than the everyday grind.
With a bold sound and deeply emotive songwriting, Hope Darling is carving out a place in the alt-rock scene, delivering music that resonates and leaves a lasting impression.