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Published by IAA Global at February 20, 2019

Connected To The Natural World

40 Tenth Ave is an integrated campaign created by Neoscape, United States. The entry won the Triumph award in the 2018 GlobalTrend Marketing Awards.

Company : Neoscape

Project Title : 40 Tenth Avenue

Category : Integrated Campaign | Integrated Marketing Campaign

Country : United States

Standing ten stories high in New York City’s Meatpacking District and rooted on the High Line, 40 Tenth Avenue’s chiseled shape offers a heightened awareness of the natural world.

Our campaign captured Studio Gang’s innovative, elemental design in an elegantly modern brand identity. The logo hints at the sun’s movement, a key architectural element.