Sponsored by International Awards Associate (IAA)
The latest season of the 2020 MUSE Creative Awards is finally over, and we are now blessed with many awe-inspiring ideas from all over the world.
However, we at muse.world noticed a singular constant from browsing the newest winners: Paradox Media. With 4 of their entries winning the Platinum Winner, we know that this is high time for us to feature them here on our site. Without further ado, here we go:
1. See the World Differently
Getting bored on DSLR camera ads that focuses on the technical or mechanical nature of lenses? Well, Paradox's See the World Differently changes the formula quite a bit with a healthy sprinkle of inspiration from Willy Wonka and Wes Anderson films.
Featuring a character aptly named the ‘Architect’, he takes all of us on a tour to explore different worlds under the optics of various lenses with his whimsicalness and eccentricity in this creative Canon ad. Creative, amirite?
2. Born to Rule
Born to Rule is yet another amazing collaboration between Canon and Paradox Media, focusing on Canon’s range of mirrorless full-frame cameras with features that just might rewrite the benchmark of mirrorless photography.
What makes this TVC so special, you say? Depicting the EOS R5’s recording capabilities with colorful CG effects! Each feature is interpreted with a stormy visual, like a spinning zoetrope for 20fps, or the eye of the storm for image stabilization.
3.Standard Chartered Singapore Marathon 2018 - Ours to Run
The Standard Chartered Singapore Marathon (SCSM) 2018 was the biggest marathon event in Singapore, attracting thousands of athletes from all over the world.
Paradox Media developed the concept of SCSM 2018 with ‘Ours To Run’ torch out to other runners to join this annual event.
With the challenge being to set new expectations for the already-famous SCSM, the Big Idea revolves around athletes overcoming insurmountable obstacles under the support and motivation of similar like-minded runners.
Entrant: Paradox Media Pte Ltd
Client: Standard Chartered Bank
Read more insights about this ad here!
4.Bata X Coke Campaign
With collaborations between different industries being a commonplace now, there is one that will surprise even the pickiest of sneakerheads: Bata and Coke!
Paradox curated the entirety of this campaign with the tagline, ‘The Real Thing’, perfectly encapsulating the raw authenticity of the stories and photographs the collaboration aimed to share with the audiences.
Of course, the slick pair of shoes are ultimately plays lead in this campaign, where its one-of-a-kind look makes it a truly unique collaboration, both visually and marketing-wise.
Still can't get enough of these amazing winners? Come check out the MUSE Creative Awards Winner's Page today!