Sponsored by International Awards Associate (IAA)
Trying to out-create the creativity of others in the digital industry is certainly a tough nut to crack, especially when we are currently in the most technologically advanced eraof our times.
Enter Vega Awards. After revealing their 2020 winners, we noticed there are three cool winners from the Experimental/Innovative categories that deserve to be mentioned here. Without further ado, let's take a look at them here:
1. BMW IconicSounds Electric
If you like Hans Zimmer and BMW cars, then you'll certainly love this. This collaboration is a result of the revolutionary IconicSounds Electric initiative, a visionary sound offer created to underline the emotional aspect of future electrified vehicles.
The result? A seamless integration between the all-electric BMW Concept i4 and Hans Zimmer’s amazing composition, creating an emotional connection out of silence and spearheading an industry-wide movement around sound.
Entrant: Mirrored Media
2. S+ REWARDS by Sino Malls - Turn Shopping into Playtime
Total digitalization is hard to do, but when it's done right, it truly hits all of the bases right. In Sino Mall's S+ REWARDS, they've done their rewards program just right.
The S+ REWARDS program is gamifying at its best, where the intuitive user interface allows its users to redeem rewards in-store without visiting the customer service counters. It also serves as an online community for customers to share discount and tips with friends, making it a tip-top program for its users.
Entrant: Sino Real Estate Agency Limited
Client: S+ REWARDS
3.PhotoBomb For Good
Love taking pictures in crowded areas? For the fellas over that HKreate, they decided to photobomb as many pictures taken by other people as possible, hijacking the images on social media.
Photobombing the pictures this way ensures an almost-free way of promoting your message out to the masses, even to the ones who are unaware of the man appearing behind your pictures. Oh, and a bright orange tee is such a perfect way to do so as well!
Name: PhotoBomb For Good
Client: Unordinary Jam