LIT Music Videos Putting Up An Immersive Experience For Viewers
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Music is a form of art that creates ripples or burning flames within the audience, depending on the style it takes upon.
In the process of advancement, artists have created music videos that merge together with their music, making it visually appealing while allowing others to enjoy the overall experience.
As the number of music videos continues to skyrocket with every release, music creators are even focused on a pleasant presentation of their notes. Hence, the quality of these videos can be said to have a giant leap across the many phases of the industry. After a successful first season of the 2022 LIT Talent Awards, here are a few Platinum Winners who entered under the category of LIT Music Video with their astounding victories.
We Are Who We Are
Created by singer/songwriter Hitha, “We Are Who We Are” sheds light on the many issues lurking within society. Everyone is born with their gifts and quirks, and this song in particular emphasizes personal development and accepting one for who they are. Most importantly, it is who the person is on the inside, and who they define themselves as. Hitha mainly created the artwork herself, where she adds a collage of faces to her own to further emphasize the point of “We Are One”. With beautiful music and bold messages, the music video promises a better world by being optimistic, realistic, and overcoming adversity together.
Kelly Rowland – Flowers
In her new EP titled ‘K’, Kelly Rowland shares emotional visuals for the hit single ‘Flowers’. Inspired by her late mother, the song is a reflective letter meant for her, conveying that she owes her the world. The beautiful track is accompanied by stunning visuals, with Rowland standing out in a bright red gown, seeing as how she glows from her latest pregnancy. This song serves as an emotional masterpiece and a testament to the musical evolution of Kelly and her career.
KAMAUU – Howie and the Howl
“Howie and the Howl” was created for #SoundItOut, which is a national campaign that uses the power and soul of music to better help parents and caregivers with better support for their middle schoolers, especially their emotional wellness. This piece of work was presented with the intention to spotlight the importance of mental health, family, children, fathers, mothers, caregivers, and also the community.
Soar | A Flame Reborn
Axis Studios, together with directors Marc & Denis Bouyer, created the cinematic music video Soar: A Flame Reborn. Developed with Lilith Games, the music video introduces new characters into the world of the classic mobile RPG, AFK Arena. The cinematic piece integrates dramatic storytelling and also detailed character design to build upon what audiences know about the mobile game. Amassing over 35 million downloads, the collaboration with Lilith was to show new environments and characters in a refreshing light, in which the studio thrived.
Credits
Entry: We Are Who We Are
Entrant: Hitha
Entry: Kelly Rowland - Flowers
Entrant: Cut+Run
Entry: KAMAUU - Howie and the Howl
Entrant: Cut+Run
Entry: Soar | A Flame Reborn
Entrant: Axis Studios
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