With the variety of content being posted daily, users are bound to receive a wide extent of videos in their feed. Therefore, it is important for producers to actually capture the correct audience, and cater to their preferences before uploading content to improve engagement metrics.
As more and more users flood the innovative world of TikTok, the current generation is also slowly moving towards high repetition in the things they watch, and only creativity will attract the gazes of the audience for a longer period of time. This is a complex task, as creators only have a limited interval to convey their intended messages whilst making it as eye-catching as possible. Hence, here are a few outstanding TikTok Videos of the 2022 LIT Commercial Awards presented by Digital Creative Visionaries.
In conjunction with the release of Toyotas’ 2022 Tundra truck, they required the assistance of active lifestyle influencers to showcase the beauty of their new automobile. With that in mind, they enlisted the help of different experts in influencer marketing, IZEA, and also the primary video production team, Digital Creative Visionaries (DCV). Ultimately, they managed to compose 7 social videos natively while authentically representing the brand and soft-selling the new vehicle.
Dating back to 1943, Jim Beam was created in honor of Johannes “Jacob” Beam, the original founder. In recent times, the company wanted to encourage their consumers to make the perfect highball, while promoting their own brand of whiskey. Consequently, they enlisted the help of different influencers within the United States to showcase the iconic drink. In the areas of Brazil, Tais Lourenco & Shane Yeager were chosen because of their followers on the platform and in the video production community. Fulfilling their tasks with great results, they created a series of TikTok and Instagram native ads that shows how to make the drink in an interesting manner.