“IAA sponsors the internationally established Muse Creative Awards, Muse Design Awards, Vega Digital Awards, and GlobalTrend Awards,” Kenjo continued. “Rolling out the Muse Hotel Awards is part of our strategy – to keep reaching into new and exciting areas. That is the Muse mission.”

Muse Hotel Awards is open to all luxury hotel properties, regardless of size. Entries in all categories compete for an iconic, custom-designed 2020 Muse trophy. Each statuette stands proudly, and is set with stars on field of azure blue. Level of win is signified by Regal or Royal Muse stars in platinum or gold, respectively. Winners are selected through blind judging by an international panel of industry professionals.

“Every category of world class, luxury hotel and guest service are represented,” Kenjo said. “We are raising the visibility of large and small properties - whose breathtaking locales are matched only by inspired, personalized services. These hotels truly are dreams come to life.”

Hotels may self-nominate, or be nominated by guests or industry peers – in a single category, or multiple categories. A nominal entry fee is required, and is used to produce, administer and judge the competition.

“We’re searching for the very best that the luxury hotel industry offers.,” Kenjo said. “Their vision is inspirational to us all, true stars that light a path to relaxation and delight.”

Muse Hotel Awards Categories are divided into 135 distinct award categories, including Hotel Categories, Resort & Spa Categories, Villa Categories, Safari & Lodge, Boutique Hotel Categories and many more.