2016 Vega Digital Awards Canopus Winner: Game Of Thrones – Sword Experience by Red Paper Heart, United States

Company : Red Paper Heart

Client : Civic / HBO

Project Title : Game Of Thrones – Sword Experience

Category : Digital Marketing | Innovative / Experimental

Country : United States

Sword Experience is an interactive art installation for GOT shown at SXSW and Comic Con 2015. After getting their picture taken, fans step on stage facing a big projection.

They then swing a replica of Arya’s training sword to try and hit targets. Once hit, the targets spill GOT inspired artwork onto the canvas. As the artwork grows, fans reveal a unique portrait of themselves.

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