Psychological Impact of Colors on Our Perceptions of Reality

Psychological Impact of Colors On Our Perceptions of Reality

Know Your Context, Pick the Right Color

Colors is an essential element in the world of design. But, do you know the psychological impact of colors? Picking the right color for your business is a delicate task. A single color could carry various meanings. It creates a psychological effect that influences the way people perceive your brand.

It is true that we associate colors with certain meanings. However, there is more than what we already know. The infographic from Visme compiles several situations in which our perception on reality is an influence from the usage of color itself.

Psychological Impact of Colors On Our Perceptions of Reality

Infographic  |  Inspiration |  Creative Awards

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