Advertising Scarves in the Indian Market
Red Riding Scarves & Stoles – “I’m my fairy tale” is a fashion advertising video production by Passion Films. This video is the 2017 Muse Creative Awards Platinum Winner.
Company : Passion Film
Client : Red Riding Scarves & Stoles
Project Title : Red Riding Scarves & Stoles – “I’m my fairy tale”
Category : Video | Fashion
Country : India
Red Riding (RR), is the only Indian fashion brand dedicating exclusively to scarves and stoles. In the Indian scenario, majority of the urban Indian woman are yet to perceive scarves as an essential fashion accessory.
The film is an effort to visually show scarves have become an extension of panache, elegance and free spirit of women who have been dawning it for centuries across all cultures and artists’ imaginations. After all, every woman is her own fairy tale.
Watch it on Vimeo!