Fashion Advertising | Passion Films Wins 2017 Muse Creative Awards

Fashion Advertising | Passion Films Wins 2017 Muse Creative Awards

Advertising Scarves in the Indian Market

Red Riding Scarves & Stoles – “I’m my fairy tale” is a fashion advertising video production by Passion Films. This video is the 2017 Muse Creative Awards Platinum Winner.

Fashion Advertising | Passion Films Wins 2017 Muse Creative Awards

Company : Passion Film

Client : Red Riding Scarves & Stoles

Project Title : Red Riding Scarves & Stoles – “I’m my fairy tale”

Category : Video | Fashion

Country : India

Red Riding (RR), is the only Indian fashion brand dedicating exclusively to scarves and stoles. In the Indian scenario, majority of the urban Indian woman are yet to perceive scarves as an essential fashion accessory.

Fashion Advertising | Passion Films Wins 2017 Muse Creative Awards

The film is an effort to visually show scarves have become an extension of panache, elegance and free spirit of women who have been dawning it for centuries across all cultures and artists’ imaginations. After all, every woman is her own fairy tale.

Watch it on Vimeo!

Visit Muse Creative Awards Winner Page for more great works.

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