Super Bock House of Beer Interactive Brand Experience | Muse Awards

Super Bock House of Beer Interactive Brand Experience | Muse Awards

Unique & Unforgettable Beer Experience

Omdesign develops an interactive brand experience for Super Bock House of Beer. The project is the 2017 Muse Creative Awards Platinum Winner.

Super Bock House of Beer Interactive Brand Experience | Muse Awards

Company : Omdesign

Client : Super Bock House of Beer (Unicer)

Project Title : Super Bock House of Beer

Category : STRATEGIC PROGRAMS (New) | Interactive Brand Experience

Country : Portugal

Super Bock House of Beer Interactive Brand Experience | Muse Awards

Brimming with tradition and authenticity, Super Bock House of Beer is a new visitors centre and a tourist attraction in the city of Porto. It is located in Unicer’s Production Plant, the largest Portuguese company producing beverages, which belongs to the Carlsberg company. This space is an authentic and fully operational ‘living house’. Here, you can watch the entire beer brewing process, learn about the raw materials used to make beer. One can also observe important moments, stories and curiosities of the Super Bock brand.

All contents and spaces of this dynamic and interactive place have solutions, materials, formats and hues of colour allusive to the world of beer and the territory of Super Bock. Aimed at drawing the consumers closer to the brand, the involvement with visitors is a constant feature. It offers a unique and unforgettable experience, through visits to various rooms with films.  Additionally, there is the on-going interactivite static and dynamic contents. All of those contents address the history of the company, people and the brand, passing on to the current production line of this emblematic beer.

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