Engineering is Art. It’s Design.
An education marketing video by Jumbla, Australia for Deakin University – Ingenious is the 2016 Vega Digital Awards Canopus Winner. This video is part of the new Centre for Advanced Design in Engineering Training launch.
Company : Jumbla
Project Title : Deakin University – Ingenious
Category : Online Video | Educational / Training
Country : Australia
This video production aims to help Deakin University in engaging new students for its engineering program. Jumbla intends to create an appealing aesthetic that would attract those with an interest in engineering. At the same time, they hope that it will gain the attention of the broader audience. Thus, the target audiences include individuals who have never considered a career in engineering.
Their design work showcases engineering in action. Futuristic 3D-modelled “sculptures” with technology elements and design brings out the wonders in the world of engineering.
“Engineering is art. It’s design. It is beauty fused with scientific and mathematical precision. It’s innovation, joy, passion, hope and imagination.”