Color psychology has become a vital part of branding and logo design in modern commerce. Around 80% of visual information from logos comes from color alone. Therefore, we need to pay careful attention to the message that each choice is likely to convey to the viewer.
Colors Generate Varying Responses
Moreover, the same color is thought to generate varying responses depending on the industry it appears in. Take, for example, the color red. When used in the restaurant industry, it’s an attention-grabbing color and is even thought to stimulate hunger. The same color in the airline industry, however, conveys a sense of warmth and caring – something that’s deemed an essential quality of any airline.
The communication industry predominantly uses blue to promote a sense of clear communication and mental clarity. In the pharmaceutical industry, blue signifies well-being, as it is often associated with cleanliness and health.
With this in mind, it pays to familiarize yourself with the values that your brand considers the most important and choose your color scheme accordingly.
This infographic by Towergate Insurance, analyzes the logos of 520 companies. It identifies their color preferences and explores the emotional responses that these logos may be designed to provoke.